Marketing Manager, Korea at HMGroup

As Marketing Manager for ARKET Korea, you will own end-to-end customer communication and marketing strategy in Korea, spanning PR, paid and organic digital marketing, e-commerce, and retail store activations. Working closely with Global Marketing teams and local stakeholders, you will localize global strategies, lead performance-driven digital initiatives, and build powerful brand moments- online and offline. Your mission is to drive traffic and sales across e-commerce and physical stores, while strengthening brand awareness, relevance, and long-term customer engagement in the Korea market. You are both strategic and hands-on, with strong commercial acumen, a passion for fashion and retail, and deep understanding of Korea’s digital ecosystem. Key Responsibilities: 1. Marketing Strategy & Leadership • Develop and execute integrated, full‑funnel marketing strategies to drive growth, customer engagement, and brand awareness across all channels. • Ensure strong alignment between global brand strategy and local market execution.2. Performance Marketing & Analytics • Own performance marketing and digital analytics, defining KPIs and leveraging data, attribution, and insights (GA-based) to continuously optimize results3. E-commerce & Traffic Quality • Lead e-commerce marketing planning, including campaign launches and a mid‑ to long‑term growth roadmap. • Drive high-quality, conversion‑focused traffic while overseeing digital assets and content execution.4. Paid Media Strategy • Develop and manage full‑funnel paid media strategies, optimizing budget allocation across brand-building and performance channels.5. Content & Owned Media • Localize global content for the Korean market and manage a structured content calendar. • Own and grow owned channels (e.g. Kakao, newsletters) to strengthen loyalty and brand advocacy.6. PR & Brand Building • Lead PR strategy with global teams and local agencies to build brand awareness and preference. • Develop influencer, celebrity, and Friends & Family seeding strategies, and execute offline events and activations to drive engagement and sales.7.  Search / SEM • Plan and manage paid search strategies to capture high-intent demand, with clear KPI setting and performance tracking.8.  Cross-functional Collaboration • Partner closely with Sales, MD, eCommerce, Retail, and Global teams to align campaigns, promotions, and integrated execution.9.  Retail & Store Marketing • Plan and deliver store-level marketing initiatives and activations to drive footfall and sales.