Sr. Media Buyer (Canada) at Homera Health

This is a fully remote role. About Homera Health Homera Health comes from the team building the technology, marketing, and growth engine powering some of today’s most successful telehealth brands. As we expand into new verticals, including an upcoming men's health platform, we’re hiring world-class talent across product design, front-end and back-end engineering, digital marketing, and operations management to join us early and help build the next generation of virtual healthcare experiences. About the Role We are hiring a Senior Media Buyer to support paid acquisition across multiple high-growth telehealth brands. This role plays a critical part in driving customer growth while maintaining strong efficiency and profitability targets across distinct products, audiences, and funnels. We are looking for someone who has demonstrated experience scaling ad accounts to 7- or 8-figure annual spend while maintaining key performance metrics. This role will work closely with leadership, creative, and development teams, and your work will directly influence revenue performance, acquisition efficiency, and the scalability of our broader growth engine. Key Responsibilities Performance & Scaling - Own the execution and optimization of large-scale paid media campaigns and additional growth channels. - Allocate and manage significant ad budgets with a focus on sustainable scaling and efficiency. - Develop structured testing roadmaps across creative, audiences, offers, and landing pages. - Continuously optimize toward ROAS, MER, CAC, and overall acquisition efficiency targets. Campaign Architecture & Optimization - Design and maintain advanced campaign structures and audience segmentation strategies. - Implement rigorous creative testing frameworks and performance iteration cycles. - Identify performance bottlenecks across the funnel and drive actionable optimizations. - Use third-party tracking systems and reporting tools to guide data-driven decision-making. Cross-Channel Execution - Manage and optimize campaigns across Google Ads, TikTok, Pinterest, X (Twitter), Native (Taboola/Outbrain), CTV, and Linear TV. - Evaluate channel expansion opportunities based on performance data and scalability potential. Creative & Funnel Collaboration - Partner closely with designers, editors, and copywriters to brief and iterate high-performing creative. - Apply strong understanding of ad psychology and offer positioning to drive conversion improvements. - Contribute to landing page CRO strategy and structured A/B testing initiatives. Analysis & Insight - Analyze performance trends to identify growth drivers and scaling opportunities. - Translate data insights into clear, actionable optimization plans. - Stay ahead of platform updates, algorithm shifts, and evolving media buying best practices. Requirements - 5+ years of proven experience managing large-scale paid media campaigns across multiple platforms. - Demonstrated success scaling ad accounts to 7- or 8-figure annual spend while maintaining efficient ROAS, MER, and CAC. - Deep expertise in Meta Ads (Facebook & Instagram). - Advanced knowledge of campaign structure, audience segmentation, and creative testing frameworks. - Strong analytical ability and experience using third-party tracking and reporting tools. - Proven experience managing and optimizing across Google Ads, TikTok, Pinterest, X, Native, CTV, and Linear TV. - Strong understanding of creative strategy, ad psychology, and performance-driven creative iteration. - Experience optimizing both e-commerce and lead generation funnels. - Excellent communication and cross-functional collaboration skills. - Self-starter mindset with a strong bias toward testing, iteration, and continuous improvement. What’s in it for you? - As full-time member of our team, you’ll enjoy: - Flexible working hours - Work wherever you choose. - Unlimited Paid Time off - Paid non-working holidays per country of residence. - Fun and casual work environment. - We are a diverse, global team! Equal Employment Opportunity Homera Health is an equal opportunity employer. We are committed to providing fair and equitable employment opportunities to all qualified individuals, regardless of race, color, religion, sex, gender identity or expression, sexual orientation, pregnancy, age, national origin, disability (physical or mental), military or veteran status, genetic information, or any other legally protected status. This commitment applies to every aspect of employment, including recruitment, hiring, training, promotion, demotion, transfers, leaves of absence, and termination. Homera Health takes all reports of discrimination, harassment, or retaliation seriously and investigates such matters promptly and thoroughly.