Lead, Performance Marketing at Housecall

About the Role

We are looking for a Lead, Performance Marketing to join Housecall Pro. This role focuses on driving the strategy, execution, and optimization of paid acquisition initiatives across multiple digital channels. You will own campaign planning and performance management for key growth levers including paid search, display, and emerging platforms.

Key Responsibilities

• →Own execution, optimization, and performance across key paid marketing channels, including Google Ads, Directories, and new platforms
• →Design and execute creative, audience, and bidding tests to optimize return on ad spend (ROAS) and customer acquisition cost (CAC)
• →Develop and manage a performance roadmap that prioritizes high-impact experiments and long-term channel scaling
• →Leverage AI tools and automation to improve campaign efficiency, reduce manual work, and accelerate testing velocity
• →Collaborate cross-functionally with analytics, lifecycle, and content teams to align campaigns with broader funnel goals
• →Analyze performance data from internal and third-party sources to uncover insights and drive strategic recommendations
• →Lead the development of new audience segmentation strategies and targeting initiatives to improve campaign relevance and personalization
• →Champion creative innovation by working closely with design and brand to develop and test high-performing ad concepts
• →Proactively identify areas for workflow optimization and implement process improvements to elevate marketing operations
• →Contribute to budget planning, forecasting, and reporting efforts, ensuring alignment with growth goals and efficient resource allocation