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SeniorFull-timeGitGoAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Lifecycle Marketing Associate to join our team at Housecall Pro. This role focuses on executing GTM lifecycle campaigns across email, SMS, and in-app messaging to support home service professionals.
Key Responsibilities
- →Manage end-to-end execution of lifecycle campaigns, ensuring accuracy, timeliness, and performance
- →Collaborate cross-functionally with stakeholders to align messaging and creative with campaign goals
- →Monitor performance metrics across channels and proactively identify optimization opportunities
- →Conduct and document A/B tests to inform campaign improvements and boost engagement
- →Partner with Sales and PMM to support pre-enroll initiatives and improve KPIs
- →Execute acquisition and pre-enroll campaign strategies across key segments
- →Manage high-volume stakeholder requests while maintaining prioritization discipline
- →Troubleshoot and resolve issues related to campaign logic, asset delivery, or platform configuration
- →Ensure compliance with regulations including GDPR, CAN-SPAM, TCPA, and other standards
- →Identify and recommend process improvements to enhance campaign efficiency and effectiveness
- →Demonstrate ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs
Requirements
- ✓Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
- ✓4+ years of experience in lifecycle or digital marketing, including hands-on campaign deployment
- ✓Ability to quickly learn and adapt to new marketing technology platforms
- ✓Experience with marketing automation platforms (e.g., Iterable, Braze, Marketo) preferred but not required
- ✓Strong understanding of lifecycle strategy, campaign performance metrics, and user segmentation
- ✓Familiarity with compliance standards related to email and SMS marketing (GDPR, CAN-SPAM, TCPA)
- ✓Demonstrated ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs
Free to sign up. Takes 30 seconds.
