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SeniorFull-timeGoAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Marketing Manager to join Housecall Pro, a company dedicated to helping home service professionals streamline their operations and grow their businesses. This role involves building and executing targeted growth plans to impact customer acquisition through HCP products.
Key Responsibilities
- →Impact velocity of customer acquisition by bringing new solutions to market
- →Develop solution adoption and product growth plans using customer, opportunity, and revenue analysis
- →Partner with product and marketing teams to convert casual users to power users
- →Develop customer-focused product messaging and positioning across multiple channels
- →Implement go-to-market strategies for new offerings and features
- →Conduct and support customer research, A/B testing, and launch execution
- →Create an experimentation engine for messaging, packaging, channel, and cohort tests
- →Analyze performance data and customer feedback to generate insights about usage rates
- →Collaborate with the creative team to develop high-impact marketing assets
- →Recommend improvements to departmental strategies and team processes
Requirements
- ✓5+ years of experience in Product Marketing
- ✓Experience bringing B2B SaaS platforms and services to market
- ✓Strong understanding of Product Led Growth (PLG) go-to-market strategies and levers
- ✓Experience planning and executing integrated campaigns across multiple marketing channels
- ✓Experience with small business owners or home service business trades preferred
- ✓Bachelor’s degree or equivalent work experience
- ✓Proficiency with analytics and growth tools (Google Analytics, SQL, Salesforce)
Free to sign up. Takes 30 seconds.
