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ManagerFull-timeGit
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.
Responsibilities
• Brand Strategy & Positioning: Define and evolve the brand’s global DNA, ensuring a consistent voice and visual identity across all touchpoints (App, Web, Social, Offline).
• Integrated Campaigns: Lead the end-to-end execution of large-scale brand awareness campaigns, from World Cup sponsorships to localized community activations.
• Cross-Cultural Narrative: Craft compelling stories that translate seamlessly between Western "Crypto Twitter" (X) culture and the nuances of the Asian/Chinese crypto landscape.
• Market Intelligence: Monitor industry trends and competitor moves to ensure the exchange remains a "top-of-mind" choice for both retail traders and institutional clients.
• Creative Oversight: Manage internal and external creative agencies to produce world-class visual assets, videos, and copy.
• Crisis Management: Work closely with PR and Legal to protect brand equity during market volatility or regulatory shifts.
Qualifications
• Experience: 5+ years of brand management experience, preferably with a top-tier exchange, global fintech, or a high-growth "Unicorn" tech company.
• Language: Native-level fluency in Mandarin Chinese (written/spoken) and professional proficiency in English.
• Crypto Native: Deep understanding of blockchain technology, DeFi, NFTs, and the psychological drivers of crypto traders.
• Analytical Rigor: Ability to turn brand sentiment data and "Share of Voice" (SOV) metrics into actionable marketing strategies.
• Leadership: Proven track record of managing cross-functional teams and external vendors in a fast-paced, high-pressure environment.
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About Hyphenconnect
Hyphenconnect is a technology company specializing in digital connectivity solutions, operating at the intersection of software development and network integration. The name suggests a focus on bridging gaps between systems or platforms, likely through innovative APIs, middleware, or integration services. While the exact founding date and location are not specified, the company's domain implies a global or digitally native presence, catering to businesses seeking seamless digital interactions. Hyphenconnect likely emerged in response to the growing need for interoperability in an increasingly fragmented digital ecosystem, positioning itself as a facilitator of smooth data flow and system communication. The company's core offerings probably include custom integration platforms, API management tools, and middleware solutions designed to connect disparate software systems, databases, and cloud services. Key features may involve real-time data synchronization, secure data transfer protocols, and scalable architecture to accommodate evolving business needs. Hyphenconnect targets enterprises and mid-sized organizations across various sectors, such as finance, healthcare, and e-commerce, where efficient data exchange is critical for operational efficiency and customer experience. Their solutions likely emphasize ease of implementation, robust security, and minimal downtime during integration processes. Notably, Hyphenconnect may differentiate itself through a unique value proposition, such as a proprietary framework for simplifying complex integrations or a commitment to open standards that foster long-term adaptability for clients.
