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Mid LevelFull-time
Salary Range
$102,000 - $138,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
Job Description
• Design and execute GTM strategies that align the incentives of developers, validators, and end-users to drive total value locked (TVL) and on-chain activity.
• Establish the protocol as the "de facto" standard in its niche (e.g., Modular Rollups, RWA, or ZK-Infrastructure) by translating technical primitives into high-impact narratives for institutional and retail audiences.
• Transition the marketing function from "audience building" to "ecosystem governance," empowering the DAO and community contributors to act as decentralized brand evangelists.
• Utilize on-chain analytics and wallet-behavior data to track marketing ROI, moving beyond clicks and impressions to measure active addresses, retention, and protocol stickiness.
Requirements
• Proven experience (7+ years) in high-growth tech, with at least 3+ years specifically leading marketing for a Layer 1/Layer 2, DeFi protocol, or major blockchain ecosystem.
• Demonstrated success in scaling a developer ecosystem or "Chain" environment, including experience with grant programs, hackathons, and incentive design.
• Strong technical literacy regarding EVM/non-EVM dynamics, cross-chain interoperability, and tokenomics; ability to hold high-level strategic conversations with CTOs and Lead Architects.
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About Hyphenconnect
Hyphenconnect is a technology company specializing in digital connectivity solutions, operating at the intersection of software development and network integration. The name suggests a focus on bridging gaps between systems or platforms, likely through innovative APIs, middleware, or integration services. While the exact founding date and location are not specified, the company's domain implies a global or digitally native presence, catering to businesses seeking seamless digital interactions. Hyphenconnect likely emerged in response to the growing need for interoperability in an increasingly fragmented digital ecosystem, positioning itself as a facilitator of smooth data flow and system communication. The company's core offerings probably include custom integration platforms, API management tools, and middleware solutions designed to connect disparate software systems, databases, and cloud services. Key features may involve real-time data synchronization, secure data transfer protocols, and scalable architecture to accommodate evolving business needs. Hyphenconnect targets enterprises and mid-sized organizations across various sectors, such as finance, healthcare, and e-commerce, where efficient data exchange is critical for operational efficiency and customer experience. Their solutions likely emphasize ease of implementation, robust security, and minimal downtime during integration processes. Notably, Hyphenconnect may differentiate itself through a unique value proposition, such as a proprietary framework for simplifying complex integrations or a commitment to open standards that foster long-term adaptability for clients.
