Solution Marketing Manager - Transportation at IFS1

About the Role

We are looking for a Solution Marketing Manager, Transportation to join our team. This role focuses on developing key marketing campaigns aligned to IFS’s GTM and contributing to the growth of IFS in a variety of ways.

Key Responsibilities

• →Meeting demand generation goals aligning to their industry that will grow the global business.
• →Owning the development of an annual demand generation plan to your aligned industry and delivering end-to-end marketing campaigns that support IFS’s GTM and fulfil pipeline requirements
• →Prioritizing campaign development based on pipeline gaps, regional marketing requirements and right to win
• →Design and manage production of high value short and long form content - including advertising, direct mail, event toolkits, digital content, webinars and social media messaging - that supports regional customer acquisition and revenue goals
• →Partner with regional marketing to plan and support their execution of your centrally generated demand generation programs – providing key insights into methods of execution, account prioritization and success metrics
• →Enablement of BD, AE and regional marketing for key demand generation marketing campaigns – providing a full spectrum of the campaign covering the who, what, how and why for successful execution and performance
• →Analyze, monitor, measure, and report on campaign effectiveness aligned to key metrics such as marketing influenced revenue, qualified sales leads, campaign performance. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns
• →Working closely with key industry figures to understand the pain points, issues and topics to feature in campaigns and messaging that demonstrate IFS as a leader
• →Connect with Product Marketing Teams to articulate the strengths of IFS’s solutions in your aligned industry
• →Ownership and accountability for your aligned industries section of the ifs.com website – working closely with SEO/AEO teams to rank highly for critical keywords and improving user journey
• →Collaborate with the central IFS campaign execution team for key activities including webinars, digital programs and events. And gaining key insights into campaign performance and what’s delivering results (MQLs/SQLs)
• →Support the Tech and Takeout marketing team, providing key industry alignment to campaign materials, strengthening the GTM message
• →Support with key IFS events including IFS Unleashed and Connect where required
• →Working with the Industry Directors, run and input on the IFS Community Calls for your aligned industry