Loading...
ManagerFull-timeRust
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Lifecycle Marketing Manager to join Imprint, a company reimagining co-branded credit cards and financial products. This role will focus on developing and executing marketing strategies for customer lifecycle programs, driving engagement and behavior change across key stages.
Key Responsibilities
- →Own marketing strategy and execution for assigned lifecycle areas, with accountability for business outcomes
- →Partner with GMs and cross-functional stakeholders to understand business problems and translate them into marketing solutions
- →Conduct qualitative and quantitative analysis to understand customer behavior, identify friction points, and surface opportunities
- →Design and execute lifecycle marketing programs (email, in-app, push, etc.) that drive measurable impact
- →Build repeatable frameworks and best practices that compound over time and scale across programs
- →Work cross-functionally with product, analytics, and operations to understand available levers and tools
- →Use A/B testing, analytics, and performance data to measure impact and iterate on learnings
- →Navigate dual stakeholder relationships with Imprint and partner teams, balancing priorities transparently
- →Adapt marketing best practices to Imprint's specific context rather than applying rigid playbooks
Requirements
- ✓3–7 years of lifecycle or product marketing experience, with a strong track record of driving customer engagement and behavior change
- ✓Strong marketing mindset: ability to think about customer communication, messaging, and behavior change through a marketing lens
- ✓Data fluency: comfortable with A/B testing, statistical significance, analytics tools, and using data to inform decisions
- ✓Problem diagnosis: ability to dig beyond surface-level descriptions to understand root causes and customer friction
- ✓Cross-functional collaboration: experience working with product, analytics, finance, or operations teams
- ✓Clear, thoughtful communicator with strong judgment and the ability to prioritize transparently
- ✓Track record of building on learnings and creating repeatable frameworks rather than starting fresh on each problem
Benefits
- ★Competitive compensation and equity packages
- ★Leading configured work computers of your choice
- ★Flexible paid time off
- ★Fully covered, high-quality healthcare, including fully covered dependent coverage
- ★Additional health coverage includes access to One Medical and the option to enroll in an FSA
- ★20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
Free to sign up. Takes 30 seconds.
