Freelance B2B Thought Leadership Copywriter at Inbeat Agency

About the Role We’re a strategy-led creative team supporting a global leader in consumer intelligence. Our job is to turn complex insights into clear, engaging LinkedIn content that actually resonates with professional audiences. We’re looking for a Copywriter with strong editorial instincts, someone who can take research-heavy reports and turn them into sharp, compelling narratives while maintaining accuracy and elevating the brand’s voice. What You'll Do Insight Translation & Copywriting Interpret research reports and translate them into clear, concise, and engaging LinkedIn content Ensure all messaging is 100% accurate and aligned with source material Distill complex ideas into digestible, insight-led short-form copy Maintain consistency with established tone of voice, content pillars, and brand guidelines Content Development (LinkedIn Organic) Write copy across multiple formats, including: - Static posts and infographics (data-led, concise messaging) - Carousel posts with strong narrative flow and storytelling elements - Motion content adaptations derived from static assets Narrative & Thought Leadership Develop content with narrative depth and conceptual clarity Elevate content beyond templated formats into something more distinct and engaging Balance credibility, clarity, and creativity in all deliverables Collaboration & Process Work closely with a Creative Strategist to execute against established content strategy Apply strategic thinking to execution, with opportunities to contribute ideas Occasionally support direct client requests (rare, depending on timezone alignment) Deliver work within timelines while managing multiple content pieces simultaneously What We're Looking For Required 2–4+ years of experience in B2B copywriting, editorial, or thought leadership content Strong ability to translate research-heavy or complex material into clear, engaging messaging Excellent command of tone, structure, and narrative flow High attention to detail and commitment to accuracy Experience writing for LinkedIn or professional audiences Ability to produce high-quality short-form content at scale Familiarity with LLMs (AI tools) as a workflow and QA support tool Preferred Background in: - Editorial writing - Trade publications or journalism - Corporate communications or insights-driven content Experience working with: - Research reports - Data-driven content - Trend analysis Ability to balance clarity, credibility, and creativity Experience working in a remote, cross-functional environment Typical Deliverables To give you a sense of the work, a typical content cycle includes: - Short-form LinkedIn posts based on research insights - Carousel copy with structured storytelling and narrative progression - Data-led messaging for static and infographic formats - Variations of messaging aligned with content pillars and strategy We look forward to working with you!