Performance Marketing Manager at Infiterra

ABOUT INFITERRA Join our mission to grow and transform the subscription economy by simplifying subscription service delivery. Infiterra enables IT distributors, Managed Service Providers (MSPs), and telcos to succeed in the subscription economy. Our subscription commerce platform automates and unifies subscription workflows - from quote to bill- driving operational efficiency, billing accuracy, and scalable growth. Recognized as a global leader in subscription commerce, Infiterra combines innovation, performance excellence, and trusted expertise to help partners transform and grow. The role in a nutshell 🔍 As a Performance Marketing Manager, you’ll own and optimize our paid advertising strategy across Google, LinkedIn, and retargeting platforms. You’ll be at the center of driving high-quality lead generation, running A/B tests, reallocating budget to top performers, and staying on top of the latest platform trends. 🎯 Your goal: Fuel Infiterra’s sales funnel with high-quality MQLs while maximizing ROI and pipeline impact. How you’ll work You’ll design, launch, and continuously improve paid ad campaigns that align with buyer personas and GTM strategies. From testing creative variations, to monitoring performance, to reporting on funnel impact—you’ll be hands-on in every detail. You’ll collaborate closely with strategy, ops, and sales to ensure campaigns are integrated and performance is visible at every stage. 🙋 Our Ideal Candidate Profile You’re a data-driven marketer who thrives on testing, iteration, and optimization. You balance creative thinking with analytical rigor, and you love turning campaign insights into clear business outcomes. You enjoy working cross-functionally, staying on top of ad platform changes, and bringing both strategic ideas and hands-on execution to the table. Why You’ll Love It Here 💙 - A culture that values experimentation, testing, and measurable growth - Direct impact on revenue and pipeline acceleration - Opportunity to work across international markets and diverse personas - A collaborative team environment with space to innovate and grow What you’ll do - Digital Advertising Campaigns: Plan, launch, and manage paid campaigns across LinkedIn, Google Ads, and retargeting platforms. Monitor performance, adjust targeting, and manage budgets for CPL efficiency. - A/B Testing & Persona Alignment: Run structured A/B tests on creative, messaging, and targeting. Analyze outcomes and scale winning variations. - Reporting & Optimization: Deliver clear performance reports on CPL, CTR, and funnel impact. Reallocate budget monthly to maximize ROI. - Stakeholder Collaboration: Partner with the Online Strategist, Marketing Ops, and Senior Marketing Manager to ensure messaging alignment, accurate lead tracking, and campaign integration. - Brand Alignment: Ensure all ads reflect Infiterra’s brand guidelines, tone, and professionalism. What you bring - B2B SaaS Marketing Experience: 4+ years running performance campaigns in Google Ads, LinkedIn Ads, and retargeting with proven MQL impact. - Business Acumen: Strong understanding of how marketing drives pipeline and revenue, not just clicks. - Campaign Engineering Skills: Skilled in setup, bidding, keyword strategy, targeting, and budget optimization. - MarTech Expertise: Hands-on with HubSpot (or similar) for attribution, tracking, and lifecycle management. - Analytical Rigor: Strong command of CPL, CTR, CVR, and ROI, with the ability to present insights clearly to stakeholders. - Testing Mindset: Experience designing structured A/B tests, interpreting results with rigor, and scaling improvements. - Strategic Thinking: Ability to connect campaigns to buyer personas, customer journeys, and GTM motions. - Platform Savviness: Up-to-date on Google and LinkedIn algorithms, formats, and emerging best practices. - Collaboration & Communication skills: Strong cross-team partner with excellent written and verbal skills to turn performance data into actionable insights. Benefits - Work-from-anywhere scheme (travel and work). - Flexible working hours. - Health and life insurance program. - Learning & development budget. - Tech-driven, friendly team with a international mindset. If you feel you’re a great fit, please apply! We’d love to hear from you! All applications will be treated with confidentiality. Please note that due to the high volume of CVs received, only candidates who are a good fit will be contacted for an interview. As part of our commitment to diversity in the workforce, Infiterra is dedicated to Equal Employment Opportunity, ensuring that all individuals are treated with respect and consideration without regard to race, color, national origin, ethnicity, gender, disability, sexual orientation, gender identity, or religion.