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SeniorFull-timeGit
Salary Range
$19,448 - $26,312 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a Marketing Campaign Manager to join our Event team. This role involves planning and executing comprehensive marketing campaigns for events, with a focus on digital strategies and performance optimization.
Key Responsibilities
- →Work closely with the Event team to plan and execute the event’s entire marketing campaign across digital, PR, offline, online, partnership, E-news, and roadshow channels
- →Build targeted communication strategies for exhibitors, trade visitors, buyers, and industry professionals
- →Execute and optimize digital campaigns including SEO, Google, and Facebook ads
- →Monitor and optimize website performance, including SEO, traffic, user experience, and landing page optimization
- →Conduct market and list research to build a hygienic and healthy database
- →Work with Operations and Data Management teams on visitor registration systems
- →Conceptualize, design, and supervise production of marketing collaterals for events
- →Create SEO content and manage content calendar
- →Plan promotional trips to encourage trade buyer attendance and cross-promotional partnerships
- →Conceptualize and manage onsite programs such as knowledge theatres and technology tours
- →Manage social media sites including Facebook and LinkedIn
Requirements
- ✓Familiarity with digital marketing, particularly in SEO, SEM, Google Adwords, and Google Display Network strategies
- ✓Experience with analytics tools to improve marketing campaigns
- ✓Strong understanding of content creation and management
- ✓Ability to work collaboratively with cross-functional teams
- ✓Experience with email marketing and automation
- ✓Knowledge of social media management
- ✓Ability to handle multiple tasks and meet deadlines
Free to sign up. Takes 30 seconds.
About InformaGroupPlc
InformaGroupPlc is a leading provider of information, analytics, and events solutions, operating primarily within the business-to-business (B2B) sector. The company leverages its deep industry expertise to deliver actionable insights and networking opportunities to professionals across various industries. While the exact founding date and location are not explicitly stated in the name, the "GroupPlc" designation suggests a well-established, international organization with a structured corporate framework. InformaGroupPlc focuses on connecting businesses with the knowledge and connections they need to thrive in competitive markets. The company offers a range of products and services, including industry reports, market research, conferences, and digital platforms tailored to specific sectors such as pharmaceuticals, technology, and finance. Key features of their offerings include data-driven analytics, expert-led events, and subscription-based content that helps organizations stay ahead of industry trends. Their target audience consists of corporate executives, decision-makers, and professionals seeking to enhance their strategic planning, operational efficiency, and professional development. By providing targeted, high-quality information, InformaGroupPlc serves as a trusted partner for businesses aiming to navigate complex market dynamics. Notably, InformaGroupPlc has built a strong reputation for its ability to deliver high-impact events and insights that foster innovation and collaboration. The company’s market position is reinforced by its extensive network of industry experts and its commitment to delivering reliable, forward-thinking content. Its unique value proposition lies in combining deep sector-specific knowledge with scalable solutions, enabling clients to make informed decisions and drive growth in an increasingly competitive global landscape.
