Business Development Manager (Asia) - Money20/20 at InformaGroupPlc

This role is based in Bugis Junction Towers office.  Position Overview This is a newly created, high-impact commercial role responsible for driving new business sponsorship revenue for Money20/20 Asia.  The Business Development Manager will take ownership of outbound prospecting, market mapping, and deal execution across priority Asian markets. The role requires a strong “hunter” mindset, comfort with consultative sales, and the ability to articulate the strategic value of Money20/20 beyond traditional event sponsorship.  The role works in close collaboration with the existing enterprise, new business, and retention teams to ensure clear handover, alignment, and long-term account success.  Primary Responsibilities  New Business & Revenue Generation  • Own and achieve an annual new business revenue target for Money20/20 Asia  • Identify, qualify, and close net-new sponsor logos across fintech, payments, banking, SaaS, regtech, and adjacent sectors  • Manage the full sales cycle from prospecting and discovery through proposal, negotiation, and close  • Develop compelling, insight-led sponsorship proposals and ROI-driven business cases  • Maintain a robust and accurate sales pipeline, forecasting revenue confidently and consistently  • Ensure clean CRM management and reporting in line with commercial best practices  Market Development & Prospecting  • Map the Asian fintech and financial services ecosystem to identify high-potential sponsor targets  • Build and execute territory and vertical-based prospecting strategies  • Identify senior decision-makers and key stakeholders within target organisations  • Proactively educate prospects on Money20/20’s audience, platform, and commercial opportunities  • Represent Money20/20 Asia at industry events, meetings, and local networking opportunities  Consultative Selling & Client Engagement  • Lead structured discovery conversations to understand client objectives, challenges, and growth priorities  • Position Money20/20 sponsorships as strategic business platforms, not just event presence  • Tailor commercial solutions in collaboration with internal stakeholders  • Ensure a smooth and timely handover of closed deals to the enterprise or retention teams for ongoing account management and event delivery  Collaboration & Internal Alignment  • Work in close alignment with the existing enterprise, new business, and retention teams to ensure clarity of ownership and client experience  • Share market intelligence, competitive insights, and prospect feedback across teams  • Collaborate with marketing, content, operations, and CX teams to support successful sponsor outcomes  • Contribute to wider regional growth initiatives and strategic projects as required