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Entry LevelFull-time
Salary Range
$25,500 - $34,500 /year
This salary is estimated based on similar roles. The actual salary may vary.
The Business Development Representative is an entry-level sales role focused on building and qualifying the sales pipeline for our events. As the first point of contact for prospective clients, this position offers exceptional growth opportunities, mentorship, and support to drive revenue generation.
Key Responsibilities
Lead Generation & Qualification
• Conduct cold calls and email campaigns to generate leads.
• Qualify inbound leads from marketing, website inquiries, and trade shows.
• Research business opportunities and schedule discovery meetings.
• Maintain accurate lead data in Salesforce CRM.Database Management & Research
• Update and manage client and prospect contact information.
• Research company profiles and decision-makers.
• Ensure data accuracy and create targeted prospect lists.
• Track and report lead performance metrics.
• Use Salesforce to track client interactions, opportunities, and forecasts that are up to date and accurate.Sales Support & Customer Service
• Follow up on payments and resolve issues with Finance.
• Address customer inquiries and escalate complex cases.
• Support sales managers with research and proposals.Pipeline Development & Nurturing
• Build relationships with early-stage prospects.
• Conduct introductory calls and qualify opportunities.
• Transition leads to sales reps and maintain follow-up schedules.
• Collaborate with marketing to improve campaigns.Performance Expectations
• Daily call and email targets. 
• Weekly lead generation quotas. 
• Monthly/quarterly sales targets. 
• Marketing qualified lead (MQL) conversion rates.
• Timely follow-up on all marketing qualified leads within established SLA timeframes.
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About InformaGroupPlc
InformaGroupPlc is a leading provider of information, analytics, and events solutions, operating primarily within the business-to-business (B2B) sector. The company leverages its deep industry expertise to deliver actionable insights and networking opportunities to professionals across various industries. While the exact founding date and location are not explicitly stated in the name, the "GroupPlc" designation suggests a well-established, international organization with a structured corporate framework. InformaGroupPlc focuses on connecting businesses with the knowledge and connections they need to thrive in competitive markets. The company offers a range of products and services, including industry reports, market research, conferences, and digital platforms tailored to specific sectors such as pharmaceuticals, technology, and finance. Key features of their offerings include data-driven analytics, expert-led events, and subscription-based content that helps organizations stay ahead of industry trends. Their target audience consists of corporate executives, decision-makers, and professionals seeking to enhance their strategic planning, operational efficiency, and professional development. By providing targeted, high-quality information, InformaGroupPlc serves as a trusted partner for businesses aiming to navigate complex market dynamics. Notably, InformaGroupPlc has built a strong reputation for its ability to deliver high-impact events and insights that foster innovation and collaboration. The company’s market position is reinforced by its extensive network of industry experts and its commitment to delivering reliable, forward-thinking content. Its unique value proposition lies in combining deep sector-specific knowledge with scalable solutions, enabling clients to make informed decisions and drive growth in an increasingly competitive global landscape.
