Campaign Manager - Cybersecurity at InformaGroupPlc

This role is based in our Newton or New York office. At Informa TechTarget, we empower technology buyers and sellers with actionable insights and innovative marketing solutions that drive measurable results. As a leader in the tech industry, we pride ourselves on delivering cutting-edge strategies and campaigns that fuel growth and success. Join our campaigns and demand generation team to play a pivotal role in shaping the future of cybersecurity and account-based marketing (ABM) campaigns across our diverse product portfolio. Campaign Strategy & Execution • Develop and execute multi-channel marketing campaigns for cybersecurity and ABM initiatives, aligned with corporate goals and revenue targets. • Collaborate with Product Marketing to ensure campaigns reflect key messaging, positioning, and go-to-market strategies. • Plan and manage campaign assets, including email, webinars, content, and digital ads, ensuring consistency in brand voice and messaging. • Leverage intent data, behavioral signals, and performance insights to optimize campaign targeting and engagement. • Build and maintain campaign playbooks, templates, and scalable processes to ensure repeatable success.Demand Generation and Pipeline Growth • Own campaign performance metrics, including lead generation, lead nurturing, and pipeline contribution. • Partner with Sales to ensure alignment on lead quality, handoff processes, and pipeline targets. • Drive testing and optimization across digital channels, landing pages, and content formats to improve campaign performance. • Monitor and report on campaign performance, providing actionable insights to improve ROI and pipeline impact.Cross-Functional Collaboration • Partner with Marketing Operations to ensure proper lead management, attribution, and reporting. • Collaborate with Content and Product Marketing teams to develop compelling assets that support campaign objectives. • Ensure alignment with Field Marketing to support regional priorities and execution.Project Management & Process Improvement • Manage campaign timelines and resources to ensure on-time and on-budget delivery. • Continuously refine campaign processes to improve efficiency and effectiveness. • Stay up to date on industry trends, best practices, and emerging technologies to enhance campaign performance.