Content Creator at InformaGroupPlc

Team Description   The Content Team plays a pivotal role in creating, managing, and optimizing high-quality digital content that drives engagement, enhances user experiences, and supports business objectives. As a dynamic and collaborative group, we specialize in crafting compelling narratives, ensuring content consistency across platforms, and aligning with brand guidelines to deliver impactful messaging that meets audience needs and business goals.   From website copy and multimedia assets to campaign materials and SEO-driven content, we are dedicated to delivering innovative and user-centric solutions that elevate the digital presence of our organization.  We thrive on creativity, attention to detail, and a passion for storytelling, making us an integral part of the Digital Delivery team’s mission to deliver exceptional digital experiences.  What you'll be doing: • Support the delivery of digital content creation and deployment across T&F marketing  • Creation and curation of trusted digital content  • Use of web traffic analysis and keyword research  • Ensuring all content creation activities are within brand guidelines  • Appropriate, legal, safe and effective use of AI techniques and tools   • Work with Insights team to understand and measure effectiveness of channel activity, performance, and ROI   • Collaborate with Regional teams, Insights team, Workflow Managers, and others   • Collaborate with the Web team, Insights team and others, to support optimization of customer journeys     • Support team management workflows in close cooperation with workflow process managers.     • Works to measurable KPIs for their area, measuring and reporting on progress linking to the achievement of organizational objectives.    • Ensure that colleagues are kept up-to-date and engaged with activities and the on-going results, and adapt activities in line with performance and evidence     • Contributes to driving a culture of high-performance by demonstrating how to effectively develop and grow the capability in their area of expertise.      • Take full accountability for managing own learning, taking responsibility to identify and develop skills gaps.