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SeniorFull-timeGitAI
Salary Range
$132,600 - $179,400 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a Digital Strategy & Leadership professional to design and implement comprehensive multi-channel digital marketing strategies that align with business objectives and drive awareness, engagement, and pipeline.
Key Responsibilities
- →Collaborate with leadership to design and implement a comprehensive multi-channel digital marketing strategy that aligns with business objectives and drives awareness, engagement, and pipeline.
- →Manage and optimize digital marketing budgets, ensuring all campaigns are ROI-focused and deliver maximum impact.
- →Lead data-driven experiments, A/B testing, and performance analyses to continuously refine and improve campaign effectiveness.
- →Act as the internal digital marketing expert, providing strategic guidance to leadership and cross-functional teams.
- →Balance competing priorities across multiple teams and projects, offering clear reasoning and actionable solutions.
- →Leverage data and testing insights to inform roadmap planning, testing strategies, AI tagging, and creative optimization.
- →Implement tagging, tracking, and measurement plans to ensure accurate performance data across all digital destinations.
- →Plan and execute A/B tests to improve conversion rates across page templates, messaging and creative.
- →Partner with Web/Creative teams to optimize user paths, reduce friction, and increase visitor-to-lead and lead-to-MQL conversions.
- →Lead all SEO, GEO, and AEO efforts to enhance visibility, drive inbound traffic, and generate qualified leads.
- →Utilize tools such as Google Analytics, SEMrush, and others to measure campaign effectiveness and identify opportunities for improvement.
- →Develop and execute strategies to ensure Informa TechTarget’s brand is discoverable across modern digital channels, including AI-driven search platforms like ChatGPT and Gemini.
- →Deliver regular reporting and insights on digital performance, campaign ROI, and audience engagement.
- →Translate complex data into actionable recommendations that inform strategy and drive continuous improvement.
Requirements
- ✓Experience in digital marketing strategy and leadership.
- ✓Strong understanding of multi-channel marketing, SEO, and conversion optimization.
- ✓Proficiency in tools like Google Analytics, SEMrush, and A/B testing platforms.
- ✓Ability to manage budgets and ensure ROI-focused campaigns.
- ✓Experience with data-driven experiments and performance analyses.
- ✓Excellent communication and strategic thinking skills.
- ✓Ability to balance competing priorities and provide actionable solutions.
- ✓Success Metrics
- ✓CPL and CPA benchmarks by channel.
- ✓MQL and pipeline contribution from digital programs.
- ✓Optimized ROAS, allocating spend towards the channels that yield greatest pipeline.
- ✓Increase in conversion rates (visit-to-lead, lead-to-MQL).
- ✓Performance lift from A/B testing and optimization.
- ✓Contribution to broader GTM campaigns and growth targets.
