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SeniorFull-timeGit
Salary Range
$24,752 - $33,488 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The International Marketing Manager will lead strategy, planning, and execution for international marketing initiatives for exhibitions in ProPak Asia, Energy, and Water portfolios. This role oversees the Assistant Buyer Manager and collaborates with the Marketing Manager to drive international visitor promotion and achieve buyer targets.
Key Responsibilities
- →Develop and implement international marketing strategies to attract overseas visitors and buyers.
- →Identify target markets, industries, and buyer segments.
- →Conduct market research for international promotion.
- →Build relationships with overseas associations, media partners, and industry networks.
- →Oversee Hosted Buyer Programmes for ProPak Asia and ASEAN energy portfolio.
- →Create integrated marketing campaigns targeting international visitors.
- →Negotiate international media partnerships and advertising placements.
- →Report to Marketing Director and collaborate with managers for brand consistency.
- →Supervise and mentor the Assistant Buyer Manager and team members.
- →Oversee international visitor and buyer experience during events.
- →Track and analyze KPIs related to international marketing campaigns.
- →Prepare regular reports with actionable insights.
Requirements
- ✓Experience in international marketing strategy and execution.
- ✓Strong understanding of market research and buyer segmentation.
- ✓Ability to build and maintain relationships with industry partners.
- ✓Experience with hosted buyer programmes and event management.
- ✓Proficiency in campaign planning and performance analysis.
- ✓Budget management skills with focus on ROI optimization.
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