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SeniorFull-time
Salary Range
$66,300 - $89,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
This role will be based in our 180 Strand,  London office
In this role you will:
• Come up with top of funnel tactics and content ideas to attract new audience prospects to engage with our brands.
• Develop, in consultation with stakeholders, integrated audience marketing campaign strategies and activity plans that use channels effectively for different personas, and that will achieve commercial objectives.
• Drive prospects to our event websites and through the buying cycle from awareness to ticket purchase as well as free visitor sign ups.
• Measure and report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes.
• Work as part of a cross-functional team to deliver successful in-person and virtual events
• Foster a test-and-learn mindset, constantly analysing and optimising campaigns.
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About InformaGroupPlc
InformaGroupPlc is a leading provider of information, analytics, and events solutions, operating primarily within the business-to-business (B2B) sector. The company leverages its deep industry expertise to deliver actionable insights and networking opportunities to professionals across various industries. While the exact founding date and location are not explicitly stated in the name, the "GroupPlc" designation suggests a well-established, international organization with a structured corporate framework. InformaGroupPlc focuses on connecting businesses with the knowledge and connections they need to thrive in competitive markets. The company offers a range of products and services, including industry reports, market research, conferences, and digital platforms tailored to specific sectors such as pharmaceuticals, technology, and finance. Key features of their offerings include data-driven analytics, expert-led events, and subscription-based content that helps organizations stay ahead of industry trends. Their target audience consists of corporate executives, decision-makers, and professionals seeking to enhance their strategic planning, operational efficiency, and professional development. By providing targeted, high-quality information, InformaGroupPlc serves as a trusted partner for businesses aiming to navigate complex market dynamics. Notably, InformaGroupPlc has built a strong reputation for its ability to deliver high-impact events and insights that foster innovation and collaboration. The company’s market position is reinforced by its extensive network of industry experts and its commitment to delivering reliable, forward-thinking content. Its unique value proposition lies in combining deep sector-specific knowledge with scalable solutions, enabling clients to make informed decisions and drive growth in an increasingly competitive global landscape.
