Marketing Manager (Marintec) at InformaGroupPlc

1. Strategic Marketing Planning • Develop a comprehensive, industry-aligned and actionable marketing strategy for Marintec China , with clear key milestones to drive successful event delivery, enhance global influence and achieve core business objectives (e.g., international visitor/supplier growth, brand leadership consolidation).2. Global Maritime Trade Association & Partnership Management • Proactively cultivate, develop and maintain long-term strategic partnerships with global maritime trade associations , government maritime authorities, and key industry media outlets to leverage their resources for event promotion and internationalization. • Identify and foster high-value international strategic partnerships (including overseas sister events, maritime industry clusters, and global business chambers) to enhance Marintec China's global profile, expand international reach, and drive cross-border visitor/supplier acquisition. • Oversee the development and implementation of integrated global media plans (covering international maritime trade publications, digital platforms, and industry forums) to maximize Marintec China's global awareness, drive targeted international traffic, and secure extensive industry-specific media coverage.3. External Agency Management • Evaluate, select and manage external agencies to support global marketing strategy execution, ensuring alignment with Marintec China's brand positioning and internationalization goals.4. International Buyer & VIP Maritime Stakeholder Engagement • Lead the sourcing, outreach and confirmation of high-profile, industry-relevant speakers from the global maritime sector for targeted sector forums and conference sessions. • Take charge of international VIP guest relationship management5. Cross-Functional Collaboration for Internationalization Goals • Work closely with internal stakeholders, including Marintec China Event Project Managers, International Sales Managers and Global Marketing Leadership, to ensure alignment of internationalization objectives, seamless information flow and coordinated execution of cross-border marketing initiatives. • Establish and refine Standard Operating Procedures (SOPs) for internal collaboration, optimizing the efficient and effective utilization of internal resources.