Paid Search Marketing Manager (9 month mat cover contract) at InformaGroupPlc

We have an exciting opportunity for a Paid Search Marketing Manager to join our Performance Marketing Team on a 9 month maternity cover contract basis, to start in August. The main purpose of this role is to take the lead on PPC activity that drives the performance and achieves business goals. Sitting within the Digital Delivery, Societies and Propositions Group and reporting into the Senior Paid Search Manager, you will support with owning the strategy and development of brand aligned, ROI maximised, effective, and efficient Display and PPC marketing activity across all regions globally. This is a great opportunity for a digitally savvy individual with experience working in paid search marketing, looking to take the next step in their career. Most importantly, we're looking to recruit a passionate, engaged, and proactive individual. You will be responsible for: • Working with the Senior Paid Search Manager to develop PPC strategies that deliver on key business objectives • Oversee PPC Account Management at every stage of the campaign lifecycle; including planning, set-up, optimisation and reporting. Taking full ownership and accountability for delivery of key activity and projects • Support the Paid Search Marketing Executive to identify areas of improvement and business growth across our PPC campaigns • Take ownership of delivering performance insights and managing relationships with internal stakeholders • Lead on collaboration with Regional teams, Marketing Analytics team, Workflow Managers, and others to ensure campaign strategy and spend plans are fully optimised and drive the best possible conversions and maximise ROI • Keeping up to date with the latest developments and trends across all facets of PPC in order to expand subject matter expertise for paid search marketing across T&F • Manage brief completion workflow, work priority and timings within agree parameters with and in close cooperation with workflow process managers