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Entry LevelFull-timeGitAI
Salary Range
$34,000 - $46,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Performance Marketing Associate to join our team in New York City. This role involves working across multiple digital channels to enhance engagement, drive conversions, and increase brand awareness.
Key Responsibilities
- →Support and execute digital demand generation strategies aligned with business goals and revenue targets.
- →Plan, execute, and optimize lead generation and impression-based campaigns using email marketing, social media, and AI tools.
- →Maintain and manage campaign calendars to ensure timely execution and coordination across all marketing channels.
- →Develop and execute email marketing campaigns, including copywriting, audience segmentation, A/B testing, and performance analysis.
- →Drive qualified lead generation and brand awareness through strategic digital marketing initiatives and conversion optimization.
- →Monitor campaign performance and optimize strategies based on data analytics.
- →Execute and manage digital marketing campaigns across platforms such as Google Ads, LinkedIn, and X (Twitter).
- →Track and analyze campaign performance to identify areas for improvement and optimize results.
- →Conduct A/B testing to refine campaign elements, including ad copy, creative assets, landing pages, and Call to Actions.
- →Collaborate with the Performance Marketing Director/Manager to ensure campaign messaging aligns with product positioning and value propositions.
- →Work closely with the content and creative teams to develop engaging assets that drive conversions.
- →Leverage AI tools to create email content and enhance engagement and conversion.
- →Use AI-powered content optimization to analyze past campaign performance and enhance subject lines, body content, and visuals.
- →Analyze campaign trends and data to refine demand generation programs.
- →Maintain detailed tracking reports for all campaigns to ensure transparency and accountability.
- →Use project management tools to document campaign efforts, hours, program specifics, and completion status.
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