Product Marketing Manager, Attendee at InformaGroupPlc

This role can be based in our Phoenix, AZ or Boulder, CO office. The Product Marketing Manager, Attendee Marketing is a key role within the attendee marketing team, reporting directly to the Director of Attendee Marketing. In this position you will focus on developing attendee marketing strategies for multiple events within the portfolio, with a strong emphasis on crafting compelling attendee value propositions, pricing strategies, and retention and acquisition initiatives. You will align with the overarching attendee marketing strategy, driving a high-quality audience to attend and pay for our events while ensuring all efforts are data-driven, customer-centric, and deliver measurable business outcomes. Working closely with the Campaign Manager/Specialist and Comms Planner, you will ensure that the attendee model is developed and aligned to the needs of our strategic high value audience personas and are translated into a highly effective go-to-market strategy. You will also ensure that marketing strategies are seamlessly aligned with brand identity, operational priorities, and market opportunities. In this role you will emphasize collaboration, agility, and continuous improvement to drive attendee growth, engagement, and satisfaction.   Strategic Execution • Develop attendee marketing strategies for multiple events, ensuring alignment with the overall attendee marketing strategy and business objectives. • Create and refine attendee value propositions, including ticket pricing, add-ons, and product features, ensuring alignment with brand identity and market opportunities. • Support the development of pricing strategies, offer calendar and forecasting models tailored to key persona swimlanes, ensuring competitive positioning and revenue optimization. • Translate strategic goals into actionable marketing plans, working collaboratively with the Campaign Manager and Comms Planner to deliver impactful campaigns. Retention and Acquisition • Design and implement retention strategies to maximize repeat attendance and lifetime value of high-value audiences. • Develop acquisition strategies aligned with the audience strategy to attract new attendees and expand the reach of event portfolios. • Focus on delivering attendee-centric solutions that enhance engagement, satisfaction, and Net Promoter Scores (NPS). Data-Driven Decision Making • Leverage attendee intelligence and analytics to inform segmentation, targeting, and campaign strategies. • Monitor progress against key attendee KPIs, including registration of high-value audiences, conversion rates, and retention metrics. • Provide actionable insights to the Director of Attendee Marketing and other stakeholders to inform decision-making and strategy refinement. Attendee Journey Optimization • Working with the Campaign Manager and Comms Planner, build a plan to optimize the attendee journey, ensuring a seamless experience from acquisition to retention. • Collaborate with the Campaign Manager and Comms Planner to design attendee-centric journeys that enhance engagement and deliver tangible results. • Ensure that the attendee value proposition is effectively communicated across all touchpoints, from digital communications to onsite experiences. Collaboration and Alignment • Foster agile workflows by embedding iterative planning and adaptability into marketing strategies within the attendee agile hub. • Build strong relationships with event teams within the portfolio to align on attendee jobs to be done, market trends, and customer experience enhancements. • Partner with other portfolio pillars, including client marketing and content & audience teams, to ensure alignment and collaboration on shared goals. • Work closely with cross-functional teams, including brand, operations, and strategic insights, to refine solutions and enhance attendee experiences. Performance Optimization • Continuously optimize marketing initiatives based on performance data, attendee feedback, and market trends. • Establish and monitor KPIs to measure the effectiveness of marketing efforts, providing actionable insights to drive continuous improvement. • Participate in sprint reviews and updates to report on marketing impact, campaign performance, and next-step recommendations.