Product Marketing Manager, Commercial at InformaGroupPlc

This role can be based in our 240 Blackfriars London or 79-83 North Street Brighton office. The Product Marketing Manager – Commercial Marketing is a strategic role within the commercial marketing team, reporting directly to the Director of Commercial Marketing. In this role you will focus on shaping and driving commercial propositions, product positioning strategy, messaging and campaigns across multiple events, media and content products within the portfolio. You will align with the overarching portfolio commercial strategy ensuring measurable business outcomes such as MQL growth, pipeline acceleration, and client retention. You will also ensure alignment with the sales team by equipping them with the insights, messaging, and tools needed to effectively communicate the commercial value proposition and USPs to clients. As the Product Marketing Manager you will focus on strategy development, KPI analysis, and providing actionable insights to inform decision-making and optimize marketing performance. KEY RESPONSIBILITIES Strategic Leadership • Shape commercial value propositions, including sponsorship packages, exhibitor offerings, content and media products and lead generation opportunities, ensuring alignment with brand identity and market opportunities. • Develop and refine account-based marketing (ABM) strategies that align with business objectives, product launches, and revenue targets. • Partner with sales and other portfolio pillars to ensure strategic alignment on goals, messaging, and client engagement strategies. • Drive forward planning efforts to ensure marketing strategies are proactive, data-driven, and designed to deliver measurable results.KPI Analysis and Reporting • In collaboration with the Marketing Analytics Centre of Excellence, establish a regular reporting cadence to enable monitoring of key commercial KPIs, including MQL growth and quality, pipeline acceleration, rebooking rates, and client satisfaction score as well as campaign performance metrics. • Understand campaign performance and client engagement data to identify trends, opportunities, and areas for improvement. • Provide actionable insights and recommendations to the Director of Commercial Marketing, sales teams, and other stakeholders to inform strategy refinement and decision-making. • Develop and present regular updates to communicate marketing impact, campaign performance, and next-step recommendations.Sales Alignment and Enablement • Collaborate with the sales team to align on strategic goals, product launches, and pipeline priorities, ensuring consistent messaging and positioning. • Provide the sales team with data-driven insights and messaging frameworks to enhance their engagement strategies and client conversations. • Act as a strategic partner to sales, ensuring feedback loops are in place to refine messaging, offers, and client engagement strategies.Collaboration and Alignment • Work with the campaign manager & comms planner at creating a strategic briefing to enable the Centres of Excellence to execute campaigns effectively. • Build strong relationships with sales teams and other portfolio pillars, including attendee marketing and content & audience teams, to ensure alignment on shared goals. • Partner with cross-functional teams, including brand, operations, and strategic insights, to refine solutions and enhance client experiences. • Ensure that the commercial value proposition is effectively communicated across all touchpoints, from digital communications to onsite experiences.Data-Driven Strategy Development • Leverage account intelligence and analytics to inform segmentation, targeting, and campaign strategies. • Use data insights to shape long-term marketing strategies that drive client engagement, retention, and revenue growth. • Champion innovation by integrating advanced tools and technologies, such as AI, to scale and personalize marketing efforts.