Marketing Data and Insights Manager at Insomnia Cookies

About the Role

Insomnia Cookies is seeking a Marketing Data & Insights Manager to serve as the go-to authority on marketing analytics. This individual contributor role focuses on transforming data insights into high-impact marketing strategy across customer behavior, campaign performance, attribution, segmentation, and forecasting.

Key Responsibilities

• →Analyze customer behavior, segmentation, purchase patterns, and lifecycle trends to guide strategy across digital, in-store, loyalty, and delivery channels
• →Create, maintain, and improve dashboards and reporting suites tracking core KPIs including CAC, ROAS, LTV, conversion, engagement, retention, and offer performance
• →Own attribution modeling and partner with digital teams to refine campaign impact measurement across channels
• →Build forecasting models to predict campaign performance, loyalty engagement, and customer value for planning and budget decisions
• →Design, launch, and evaluate A/B and multivariate tests across marketing channels, website/app experiences, loyalty, and in-store initiatives
• →Own and manage marketing data pipelines and integrations in partnership with BI/Engineering teams
• →Serve as primary administrator and expert for GA4, Braze, Salesforce/CRM, and ad platform analytics
• →Act as dedicated analytics partner for Marketing, ensuring data-driven decisions and measurable success
• →Present findings and recommendations to business leaders and senior stakeholders in clear, compelling ways