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Product Marketing Manager II, Shopper at Instacart
InstacartCanada - Remote (ON, AB, BC, or NS Only)·3h ago
ManagerFull-timeData ScienceGitGo
Salary Range
$70,720 - $95,680 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Marketing Manager to lead go-to-market strategy for shopper-facing features at Instacart. This role involves partnering with various teams to bring products to market, drive positioning and messaging, and ensure launches align with Instacart's brand and shopper narrative.
Key Responsibilities
- →Champion the voice of the Shopper and wield brand thinking across campaigns, concepts, and the organization
- →Collaborate with Product to build the roadmap, define priority features, and help with design by being the voice of the shopper
- →Gather both qualitative and quantitative data and formulate insights to articulate into strategic opportunities
- →Lead go to market of key features to drive awareness, comprehension, and adoption
- →Bring strong, performant product storytelling to life throughout every step of the shopper journey
- →Partner across various cross-functional teams to unpack multifaceted problems and synthesize them into clear, actionable messaging
Requirements
- ✓Bachelor's Degree required
- ✓5+ years of experience in marketing; 3+ years in product marketing specifically
- ✓Significant experience working in tech product marketing, driving adoption for digital products and features
- ✓Strong storyteller with the ability to develop campaigns that set the right expectations
- ✓Significant experience taking complex problems and simplifying them into clear and concise user-centric messaging
- ✓Data-driven marketer who uses insights and strategic thinking to build business cases
- ✓Excellent written and verbal communication skills
- ✓Strong project management skills
- ✓Resourceful, independent, and take a lot of initiative, while maintaining a continuously collaborative mindset.
