Senior Designer, Generalist at Instrument

Senior Designers at Instrument deliver consistently high-quality design work while taking greater ownership of creative execution, concept development, and collaboration across disciplines. This role operates with increased autonomy and discernment, translating creative direction into refined, purposeful design solutions that meet both creative and business goals. Senior Designers are trusted contributors on projects — shaping workstreams, mentoring peers through example, and helping elevate the overall quality, clarity, and efficiency of design across teams. What You'll Do • Craft quality and clarity of final deliverables across brand and product surfaces • Ability to independently drive scoped workstreams from concept through delivery • Range and versatility across brand expression and UI/UX system design • Effectiveness in cross-disciplinary collaboration and stakeholder communication • Quality and impact of critique, including clarity of rationale and ability to elevate team output • Contribution to scalable systems (brand identity, design systems, component libraries) • Positive impact on team standards, workflows, and overall design culture • Lead scoped design workstreams from concept through delivery, ensuring high craft quality and strategic alignment. • Translate creative direction into refined, brand-appropriate executions across brand identity systems and UI/UX systems. • Demonstrate range across expressive brand work and structured digital design, with the ability to move fluidly between both. • Bring strong taste and a high bar for craft through art direction, typography, composition, and detail. • Ability to think conceptually and bring abstract ideas into tangible designs • Demonstrate an understanding and awareness of design and marketing landscape to identify novel and distinct opportunities for brand experiences, storytelling, and systems • Apply strong design judgment to elevate work quality, clarity, and cohesion across deliverables. • Balance creative ambition with practical execution to meet timelines and project goals. • Collaborate closely with writers, strategists, technologists, and producers to deliver cohesive, cross-disciplinary work. • Participate actively in critiques and reviews, offering clear rationale and actionable feedback. • Present work effectively both internally and to clients, with confidence and clarity in design decisions. • Communicate design thinking in a way that builds alignment and trust across teams. • Contribute to the creation and evolution of brand identity systems and UI/UX design systems, including component libraries and scalable frameworks. • Identify gaps, inconsistencies, or opportunities for improvement and proactively recommend solutions. • Follow and help refine team workflows and standards to improve efficiency and quality. • Explore new methodologies and technologies to improve how we deliver work. • Support the growth of Designers through informal mentorship, feedback, and modeling strong design practices. • Share knowledge, best practices, and learnings with the broader design team. • Contribute to a collaborative, curious, and high-performing design culture. • Use of Google Workspace and Slack for documentation, presentation, and async communication. • Active participation in team systems for critique, documentation, and async rituals. • Openness to exploring new tools that improve craft and cross-disciplinary collaboration. • This role may take on related responsibilities as needs evolve, kept aligned to the role’s level and core purpose. What You'll Bring • Advanced proficiency required in Figma for design, prototyping, and collaboration. • Strong knowledge of Adobe Creative Suite for high-fidelity production and visual refinement. • Demonstrated experience designing brand-forward digital experiences, with clear ownership and live launches in your portfolio. • Strong foundation in visual design, hierarchy, typography, and UI/UX. • Fluency in interaction design, with comfort prototyping to explore, validate, and refine direction. • Ability to balance expressive brand moments with scalable, extensible systems. • Experience collaborating closely with strategy and technology partners. • Solid understanding of the design-to-development process, including handoff and VQA. • Fluency in contemporary digital workflows, with curiosity to experiment with new tools and technologies when they meaningfully advance the work. • Clear communication skills, a distinct point of view, and the ability to collaborate effectively across disciplines and stakeholders. • A high bar for the work, shaped by ambition, curiosity about where digital experiences are headed, and a clear sense of responsibility for their broader impact. Pay Range • The expected pay range for this position is $85,000-$125,000 for our base US Region 3*. We have three regional pay ranges that are adjusted for cost of living (US1 +15%, US2 +7.5%, US3 Base), learn more about our pay philosophy and cost of living adjustments