Events Marketing Manager at iru

About Iru Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back. Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction. The Opportunity Iru is looking for an Events Marketing Manager to lead the planning and execution of our event program across major conferences, mid-sized industry events, private invite-only events, and community meetups within the cybersecurity space. As Iru's Event Marketing Manager, you'll own the full event program: strategy, logistics, vendor relationships, on-site operations, and everything in between. You'll set the event calendar, define how Iru shows up at each type of event, manage the budgets, and run execution end to end. You'll be the person other teams rely on when something goes sideways on-site, because you've seen it before and you know exactly what to do. You'll work directly with the Head of Marketing and closely with sales, PR, and creative to make sure every event drives real pipeline and reflects Iru's brand Must be able to work onsite in our Coral Gables office.   What You'll Do Event Strategy and Planning • Own Iru's event calendar across large-scale conferences, mid-sized industry events, private invite-only dinners and experiences, and community meetups • Define how Iru shows up at each event type: booth footprint, experience design, staffing model, sponsorship tiers, and activation strategy • Build and manage event budgets with full accountability for spend, vendor negotiations, and ROI tracking • Evaluate new event opportunities and make clear recommendations on where to invest and where to pass Conference and Booth Execution • Lead all logistics for major industry conferences where Iru sponsors and operates booths, including events with 50,000+ attendees • Own the full booth lifecycle: design brief, vendor selection, production, shipping, setup, staffing coordination, breakdown, and post-show reconciliation • Manage mid-sized conference presence with leaner builds that still reflect brand quality • Ensure demos, collateral, swag, and staff are prepared and aligned before every event Private Events and Activations • Plan and execute private invite-only events and executive dinners: venue sourcing, guest experience, AV, catering, run-of-show, and day-of operations • Design activations that create genuine conversation and leave attendees with a clear impression of what Iru is and why it matters • Work with sales to define the right guest lists and ensure follow-up happens Cross-functional Coordination • Partner with sales leadership on event staffing, lead capture, and SDR follow-up strategy • Coordinate with Iru's PR agency on media and analyst briefings around major events • Manage speaker submissions, presentation logistics, and prep for Iru presenters at conferences • Brief the creative team on asset needs with enough lead time to do the work well What We're Looking For • 6+ years of B2B event marketing experience, with clear ownership of large-scale conference presence and high-end private activations • A portfolio of events you've run that you're genuinely proud of. You should be able to walk through what you built, what went wrong, and what you'd do differently. • Deep hands-on expertise across booth builds, vendor management, AV, catering, shipping logistics, and on-site operations • Experience in cybersecurity, enterprise SaaS, or technical B2B strongly preferred • Strong budget management and vendor negotiation skills • Calm under pressure. Events break. You fix them without making it everyone else's problem. • Highly organized with the kind of follow-through that means nothing falls through the cracks • Clear communicator who can align stakeholders across sales, marketing, and leadership without a lot of hand-holding Nice to Have • Existing relationships with major cybersecurity conference organizers (RSA, Black Hat, Gartner Security) • Experience managing event agencies or production vendors at scale • Familiarity with event tech platforms for registration, lead capture, and post-event reporting • Experience designing and executing C-suite or executive-level experiences Benefits & Perks Competitive salary Hybrid work environment (3 days in office per week)  100% individual and dependent medical + dental + vision coverage 401(K) with a 4% company match 20 days PTO Iru Wellness Week the first week in July Equity for full-time employees In-office lunch stipend provided Up to 16 weeks of paid leave for new parents Paid Family and Medical Leave Modern Health mental health benefits for individuals and dependents Fertility benefits Working Advantage employee discounts Onsite fitness center Free parking Exciting opportunities for career growth We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you. At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences. Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law. #LI-Hybrid