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SeniorFull-timeGit
Salary Range
$93,925 - $127,075 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an experienced Senior Account Executive to spearhead business development efforts in the OTT/CTV space. This role is ideal for someone with a robust network within independent and mid-market agencies and a deep understanding of the local/regional advertising marketplace.
Key Responsibilities
- →Strategic Sales Development: Create and execute comprehensive sales strategies to meet and exceed revenue targets, fostering business growth
- →Client Prospecting: Identify and engage new clients through various channels such as cold calling, emailing, monitoring local media companies, networking events, and referrals
- →Needs Analysis: Conduct thorough assessments to understand clients' advertising objectives and challenges, delivering tailored, scalable solutions
- →Relationship Management: Build and maintain strong post-sale relationships with clients, ensuring high levels of satisfaction and retention
- →Industry Expertise: Stay informed about the latest trends, technologies, and best practices in the OTT/CTV landscape, offering consultative advice to clients
- →Business Forecasting: Provide regular forecasts of your sales activities and performance, keeping the regional sales lead informed on progress toward goals
- →Networking and Lead Generation: Attend industry conferences, trade shows, and networking events to expand your professional network and generate new business leads
- →Regional Travel: Plan and execute travel to your designated region to strengthen relationships and develop new accounts
Requirements
- ✓Industry Knowledge: 3+ years of sales, within the digital advertising or media industry. Experience selling Connected TV advertising is highly desirable
- ✓Industry Relationships: Established relationships with independent advertising agencies and direct clients in your home market and/or dedicated region
- ✓Business Development Experience: Proven track record of developing business from cold call through renewal
- ✓Self-Motivated: A driven individual who excels at managing their own schedule and priorities
- ✓Problem Solving Skills: Strong ability to identify opportunities and strategize effective solutions for clients
- ✓Strategic Thinker: Ability to view the big picture and make decisions that contribute to long-term success
- ✓Negotiation Skills: Strong skills in negotiation, enabling successful deal closures
- ✓Communication Skills: Excellent verbal and written communication skills
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