About JamLoop
JamLoop is building the next generation of performance-driven advertising for the streaming TV era.
We help brands and agencies turn CTV into a measurable, accountable growth channel, connecting advertising directly to real business outcomes, both online and offline. Our platform combines proprietary bidding, premium direct inventory, and advanced audience targeting to run high-performance CTV campaigns with precision. With real-time optimization and unified online and offline attribution, marketers can measure and improve performance continuously, not just after the campaign ends.
We believe streaming TV advertising should do more than build awareness. It should drive business growth.
JamLoop is growing quickly. In the past year, the company has increased revenue by 35% year over year, increased average revenue per customer by 48%, expanded into new formats including display, audio, and pause ads, and launched a national white-label partnership with DIRECTV. The company has also been recognized by Deloitteβs Fast 500, AdExchanger Power Players, and the Stevie Awards for Tech Excellence.
We are a lean, high-expectation team. The opportunity here is real: help JamLoop show up
Role Overview
JamLoop is hiring a Sr. Product Marketing Manager to own customer storytelling as well as product and solution-specific content that helps JamLoop sell more clearly and show value more credibly.
This role is responsible for customer advocacy, case studies, vertical content, use-case playbooks, and customer-facing content that reinforces value across both the buyer and customer journey. You will help define how JamLoop shows up through real customer outcomes, sharp product storytelling, and practical content that supports sales, marketing, and customer engagement.
This is a hands-on role for someone who can turn insight into content and content into impact. You should be comfortable interviewing customers, writing and producing content, building use-case narratives, developing playbooks, and creating assets that help prospects and customers better understand JamLoopβs value.
What Youβll Own
Customer storytelling and use cases
Define and develop clear, compelling customer use cases across key segments and verticals
Translate product capabilities into real-world outcomes and narratives
Ensure consistent, differentiated storytelling across customer-facing content and GTM materials
Case studies and proof content
Own the development of case studies, customer stories, and proof-driven assets
Create content that supports sales cycles, marketing campaigns, and external storytelling
Continuously refresh and evolve proof points as the product and customer base grows
Vertical and industry content
Develop vertical-specific content that resonates with priority industries and use cases
Partner with Product Marketing to translate segmentation and positioning into tailored narratives
Build content that supports acquisition, enablement, and customer value communication
Customer advocacy
Build and scale customer advocacy programs including case studies, testimonials, reviews, and references
Identify and activate high-value customers as advocates across marketing, sales, and external visibility efforts
Turn customer success into assets that drive credibility and commercial impact
Content strategy and development
Own the development of high-impact product and customer content including case studies, use-case playbooks, vertical guides, blog posts, and sales-supporting assets
Create content that is insight-driven, differentiated, and aligned to business outcomes
Ensure content supports both pipeline generation and customer value communication
Customer communications and lifecycle support
Support lifecycle marketing through content used in onboarding, nurture, and expansion programs
Develop customer-facing communications that reinforce value and drive engagement
Partner with Growth and Product teams to align messaging across key customer touchpoints and the broader customer journey
Measurement and impact
Track and improve the performance of content across the funnel, including engagement, influence on pipeline, and customer value communication
Ensure content is tied to clear business outcomes, not just output volume
Continuously identify opportunities to improve storytelling, positioning, and content effectiveness
What You Bring
Must-haves
5+ years in Product Marketing, Content Marketing, Customer Marketing, or a related role in B2B SaaS or a similar category
Strong storytelling skills with the ability to translate complex products into clear, compelling narratives
Proven experience developing case studies, customer stories, and use-case-driven content
Experience creating use-case, vertical, and proof-driven content that helps sales and marketing tell a clearer story
Experience building content that supports both pipeline generation and customer value communication
Strong cross-functional collaboration with Product, Sales, and Marketing teams
Strong bias toward AI-assisted workflows, with curiosity and hands-on exploration of AI tools
Nice-to-haves
Experience in adtech, martech, media, or CTV
Experience supporting video-first content workflows
Experience with HubSpot, Canva, Webflow, or similar tools
Experience in a lean, high-growth team where people build as they go
How You Work
Focus on impact over output, prioritizing content and programs that drive real business outcomes
Strong point of view on storytelling and positioning, not just execution
Ability to move fluidly between strategy and hands-on creation, from planning to writing to execution
Highly organized and reliable, with strong follow-through and attention to detail
Able to manage multiple workstreams without losing sight of the bigger goal
Comfortable operating as a team of one when needed, with a bias toward ownership and getting things done
Deep curiosity about customers, their needs, and how they derive value
Highly collaborative, working across Growth, Product, Sales, and Leadership
Comfortable building from zero and creating structure where none exists
Knows the difference between content that sounds good and content that is actually useful in market
Brings new ideas and perspectives, not just execution against existing plans
What Success Looks Like in 6β12 Months
A strong library of customer stories, case studies, and proof points exists and is actively used across sales and marketing
Clear, compelling customer use cases and narratives are defined across key segments and verticals
Content consistently reflects real customer outcomes, not just product features
Customer-facing content tied to onboarding, nurture, and adoption reinforces product value and supports stronger engagement
Customer advocacy programs are established and generating reviews, references, and proof assets
Vertical-specific content is in market and resonating with priority industries
Content is consistently produced, high quality, and aligned to GTM priorities
Messaging across product content, customer stories, and campaigns is more consistent and differentiated
Benefits
Fully remote work environment
Flexible vacation policy to support work-life balance
Medical, dental, and vision coverage
401(k) savings plan
Company meetups and opportunities to connect in person