Loading...
DirectorFull-time
Salary Range
$136,000 - $184,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking an Influencer Marketing Manager to lead strategy, planning, and execution of influencer marketing initiatives across national-level brand partnerships. This role requires deep expertise in the influencer ecosystem, content formats, and performance analytics to deliver measurable impact.
Key Responsibilities
- →Develop and lead national influencer marketing strategies, leveraging a deep understanding of the influencer ecosystem across categories, pricing models, and content formats
- →Design campaign frameworks including creator shortlists, content strategy, timelines, and performance projections
- →Evaluate influencer performance based on metrics such as reach, engagement, audience quality, retention, completion rates, and ROI
- →Maintain strong proficiency across major social media platforms (Instagram, YouTube, Meta, Moj, etc.), interpreting algorithm trends, audience behaviors, and format innovations
- →Collaborate with Sales teams to translate client briefs into actionable influencer strategies and campaign plans
- →Work closely with Legal teams to ensure compliance with contracts, brand guidelines, intellectual property rights, and content usage policies
- →Partner with Artist and Creator Management teams to finalize negotiations, monitor deliverables, manage content quality, and ensure alignment with campaign objectives and brand positioning
Requirements
- ✓Strong influencer marketing expertise with deep understanding of the influencer ecosystem, creator categories, pricing models, content formats, and campaign workflows
- ✓Social media platform proficiency with strong knowledge of platforms such as Instagram, YouTube, Meta, Moj, etc.
- ✓Cross-functional collaboration and stakeholder management experience
- ✓Campaign strategy and execution excellence
- ✓Business planning and operational ownership skills
- ✓Masters in business administration with 8+ years of work experience in related field
