Social Media Manager at kabam

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in… The Social Media Manager, reporting to the Senior Director of Product Marketing, leads Kabam’s social presence, shaping how players experience and engage with our games across digital platforms. Acting as both strategist and creator, the Social Media Manager ensures campaigns align with business priorities, amplify key moments for our players, and transform data-driven insights into stronger engagement and growth across channels. This role will focus on planning and executing best-in-class social content for live titles such as Marvel Contest of Champions (MCoC) and Shop Titans, while also supporting new initiatives of Kabam. This role is a full-time, on-site position based 5 days a week at our Downtown Vancouver studio. In this role, you can expect to: • Social Strategy & Channel Management: • Define and drive the long-term strategy for Kabam’s social media presence across TikTok, Instagram, Twitter/X, YouTube, Facebook, Threads, and emerging platforms. • Achieve growth targets and engagement goals, ensuring channels consistently elevate Kabam’s brand and act as trusted touchpoints for players. • Proactively stay ahead of industry trends and platform innovations to evolve Kabam’s social media approach. • Campaign Leadership & Execution: • Lead the planning, development, and execution of social campaigns tied to product launches, live ops, community events, and key cultural moments to drive player engagement. • Produce content calendars to ensure marketing roadmaps are tightly aligned and integrated with business priorities. • Drive cross-functional collaboration to ensure product marketing, game dev, community, and growth teams are aligned on social strategy. • Content Development: • Provide creative direction and strategic guidance to internal teams to produce highly engaging, high quality content such as short-form videos, copy, images, memes, and campaigns. • Ensure all content strengthens Kabam’s brand voice and resonates with gaming audiences. • Champion new content formats and storytelling approaches to keep Kabam at the forefront of gaming social media trends. • Performance & Insights: • Own the reporting that tracks and analyzes social performance, reporting regularly on KPIs (engagement, reach, follower growth, sentiment, creative effectiveness) and drive actionable insights and recommendations to optimize future campaigns. • Provide actionable recommendations and regular updates to senior leadership to optimize campaigns and content strategies ensuring continuous improvement and innovation over time. • • Community & Event Amplification: • Lead Kabam’s social amplification of community and fan events (e.g., conventions, player events) with timely and engaging social amplification. • Extend Kabam’s presence beyond the event floor to energize the broader community. • Collaboration & Partnerships: • Manage relationships with IP holders such as Marvel to ensure alignment with brand guidelines and support integration with their social channels. • Partner and collaborate with Product Marketing, Community, Growth, and game studios to ensure social campaigns reflect that business priorities are aligned with marketing and game development goals. To be successful in this role, your background includes: • 5+ years of professional experience managing social media, ideally in gaming or entertainment. • Experience. • Deep familiarity with TikTok, Instagram, Twitter/X, YouTube, and Facebook. • Solid understanding of what drives engagement across platforms. • Experience with analytics and scheduling tools such as Sprout, Hootsuite, or native platform dashboards a plus. • Creative mindset with strong writing, ideation, and storytelling skills. • Ability to adapt quickly in a live-service game environment where business objectives and priorities change fast. • Passion for gaming—especially free-to-play mobile games. Familiarity with Marvel Contest of Champions is a huge plus. • Basic familiarity with creative tools like Photoshop or Premiere is a plus, but not required. Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people: • Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more. • DEIB Benefits: DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs. • Flexible Spending Accounts: our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account. • RRSP Matching: everyone retires eventually, and we help our people save for their futures with a contribution matching program once you reach 90 days with us. • Commuter Benefit: we believe in the power of in-person collaboration, and want to support you in making it work for you! We provide a flexible, monthly cash allowance to help cover the costs of transit, parking, or even personal logistics like childcare and pet care. • PTO and Parental Leave: we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures. • Employee and Family Assistance Program: this program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being. • Telus Virtual Health: we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home. • Learning and growth: We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend. • Pay transparency: We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion. • Cool spaces: Our offices are in Vancouver, Montreal, Los Angeles, and San Francisco. Whether it’s summers on the rooftop patio in Downtown Vancouver, or watching the fireworks in Montreal’s South Shore - we want our people to feel like their time spent in office is worthwhile! • Giving back: Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site! Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions. We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world! About Kabam Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world. Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year. Founded in 2006, Kabam has studios and offices in Vancouver & Montreal in Canada, and Los Angeles & San Francisco in the United States. Kabam is a wholly-owned subsidiary of Netmarble Games. Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.