Head of Growth at Kindred

Kindred is a members-only home swapping platform that unlocks the ability to live a travel-rich lifestyle through the power of community. By exchanging primary residences with trusted peers, renters and owners alike can match with Kindred spirits and explore new destinations without breaking the bank. Kindred is revolutionizing the “third option” of travel accommodation, compared to short-term rentals and hotels. Since launching in 2022, Kindred has grown to a global community of 300,000 members across 150+ cities and puts home swapping on the map as a radically more affordable, responsible, and connected way to travel. To support that momentum, Kindred has raised over $150M in capital from some of the most credible investors in Silicon Valley, including Index Ventures, Andreessen Horowitz, New Enterprise Associates, Bessemer Venture Partners, Caffeinated Capital, Elad Gil, and founders of companies like Opendoor, Figma, ClassPass, and more. Kindred’s co-founders are proven leaders from the early team at Opendoor ($15B+ exit), who have each built and scaled products that today generate $1B+ annual revenue combined. We’re looking for the world’s top builders, executors, and believers to help us make travel more meaningful. You can learn more about us in Forbes [Upgrade to PRO to see link] and The New York Times [Upgrade to PRO to see link] At Kindred, we’re building a new model for how people live and travel by turning homes into a shared network. Our goal is simple to describe but difficult to execute: we want anyone who could be a traveler to become a Kindred member. As Head of Growth, your role is to make that transition happen at scale. You will own revenue on the marketing side, but more importantly, you will be responsible for building the systems, loops, and ideas that turn awareness into participation. This includes the full marketing growth engine end-to-end: paid acquisition, lifecycle marketing, and entirely new channels that don’t exist yet. This role also extends into partnerships, product and web collaboration. This also includes: - Scaling paid channels efficiently without eroding brand or unit economics - Partner with PMM/Creative to translate creative campaigns into growth outcomes, ensuring ideas don’t just land culturally but also drive hosts and bookings. - Find and unlock existing communities of travelers and home swappers, and build programs that turn their existing behavior into hosting on Kindred. - Designing lifecycle journeys that improve activation, retention, and referral - Treating the website as a product surface that continuously improves conversion. - Working closely with product to shape onboarding, supply growth, and user experience - Approach partnerships as a way to unlock both supply and demand, not just as brand or distribution deals. - Experimenting with how AI can meaningfully improve how we acquire, convert, and retain users - Establish growth operating rhythms: define KPIs, run weekly performance reviews, and communicate clear perspective on what’s happening, why, and what actions are being taken. - Translate data into insight and decisions, not just reporting. WHAT SUCCESS LOOKS LIKE Success in this role is not measured by revenue growth or channel performance in isolation. It’s measured by whether growth becomes predictable and compounding. Over time, we should see that: - People who are a strong fit for Kindred discover it quickly and understand it intuitively - The path from first touch to becoming a member becomes shorter and more reliable - Our growth channels become more efficient as we learn and iterate - We develop multiple new durable growth loops that drive a meaningful share of new members WHO WE’RE LOOKING FOR We’re looking for someone who operates more like a builder than a traditional head of marketing. You understand what it takes to go from zero to something that actually works, and you’re comfortable operating without a clear playbook. You’re someone who moves quickly, even when the data is incomplete, and improves through iteration rather than waiting for perfect information. You’re able to think strategically about growth, but you’re also comfortable getting into the details, whether that’s launching campaigns, rewriting a landing page, or setting up experiments. You have a strong intuition for how things spread, not just through paid channels, but through culture, communities, and networks. You’re curious about how people behave and how ideas travel. It’s also important that you’re already using AI as a practical tool in your work, not just conceptually. We expect this role to push forward how we use AI in growth, both in terms of efficiency and creativity. WHAT MIGHT MAKE THIS ROLE CHALLENGING This is not a role with a fully defined playbook or a large team in place from day one. You’ll need to be comfortable figuring things out as you go, prioritizing where to focus, and making decisions with imperfect information. Some experiments will fail, and part of the job is being able to learn quickly and move on. If you’re looking for a highly structured environment or to grow a program with paid channels alone, this probably won’t be the right fit. If you’re excited by the idea of building something from first principles, it likely will be. WHO MAKES A GOOD FIT - 12+ years in Marketing with a focus on Growth, and at least 8+ years of People Management experience - Network or marketplace experience - Builder mindset - Ability to translate data and insights into actionable strategy - Demonstrated clear ability to lead and scale a successful team - Experiences with >$10m marketing budget - Success using AI tools to build operational efficiencies   COMPENSATION & BENEFITS At Kindred, we know that good things happen when we look out for one another. We offer a thoughtful, human-first compensation and benefits package designed to support health, wellbeing, and connection. Compensation: Our salary ranges are informed by geographic location, role scope, and internal equity. - Zone A (San Francisco, New York City): $230,000 – $290,000 base salary - Zone B (all other U.S. locations): $195,000 – $255,000 base salary Final compensation will be determined based on a variety of factors, including relevant experience, skills, and interview performance. This role may be hired at different levels, and the base salary offered will reflect factors such as experience, transferable skills, business needs, and market data. Benefits: - Competitive cash compensation and equity - Comprehensive health benefits - Flexible time off, plus 12 paid holidays per year - 21 credits per year to stay in Kindred homes - $4,000 annual travel stipend to help offset travel-related costs - Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco - Regular team and company offsites to connect, collaborate, and build together - A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry - A culture of high standards, feedback, and continual growth We are committed to providing equal employment opportunities for all applicants and employees. Kindred does not discriminate on the basis of any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability, sex, gender, sexual orientation, gender identity, gender expression, medical condition, genetic information, family care or medical leave status, marital status, domestic partner status, military and veteran status, or any other characteristic protected by US federal, state or local laws, or the laws of the country or jurisdiction where you work.