Senior Growth & Product Marketing Manager at Kixie

About Kixie Kixie is building the Revenue Signal Orchestration layer for modern GTM teams. CRMs store what happened. Kixie turns signals — intent, conversations, timing — into immediate revenue actions. Today, we power: Speed-to-Lead (engage instantly at peak intent) Speed-to-Conversation (maximize real connects) Next: Signal-to-Action — where every conversation triggers automated revenue outcomes. This role sits at the center of that transition. The Role This is a hybrid role across: • Product marketing • Lifecycle/retention • Website & funnel conversion • AI-driven growth You will own how Kixie: • Turns product into pipeline • Turns usage into expansion • Turns signals into conversion This is a hands-on, execution-heavy role, not a strategy-only PMM position. What you will own Product → Revenue (GTM & Positioning) • Define and evolve Kixie’s narrative: • Speed-to-Lead → Speed-to-Conversation → Signal-to-Action • Translate product capabilities into clear, measurable business outcomes • Own GTM for: • Feature launches • AI capabilities • Packaging updates • Build playbooks that Sales and CS actually use Lifecycle & Expansion • Own onboarding → activation → adoption → expansion • Build multi-channel lifecycle systems (email, SMS, in-app, outbound assist) • Partner with Sales and CS to drive: • Feature adoption • Expansion revenue • Improve: • Activation rate • Time-to-value • Net revenue retention Website & Funnel Conversion • Own the website as a conversion engine • Continuously test: • Messaging • Structure • Offers • Demo flows • Improve: • Demo conversion rates • Trial activation • Inbound → outbound assist flows AI-Native Growth & Experimentation • Use AI to: • Generate and test messaging at scale • Analyze conversation + CRM data for insights • Build lightweight workflows and agents • Run a continuous experimentation loop: • Hypothesis → test → learn → deploy • Increase experiment velocity across funnel stages Voice of Customer → Product Loop • Own VOC system across: • Calls • CRM data • Customer interviews • Translate insights into: • Messaging improvements • GTM changes • Product feedback • Work directly with Product on revenue-impacting decisions What We’re Looking For • 5–8 years in B2B SaaS across product marketing, growth, or lifecycle • Proven impact on: • Activation • Conversion • Expansion (not just lead generation) • Strong product intuition — understands how features drive behavior • Highly data-driven — measures outcomes, not activity • Hands-on operator — ships, tests, iterates quickly • AI-native — actively uses AI to increase output and insight velocity What This Role Is Not • Not a brand/content role • Not a campaign manager • Not a slide-driven PMM role This is a revenue operator role embedded in marketing. Success Metrics • Activation rate (trial → meaningful usage) • Time-to-first-conversation • Feature adoption • Expansion revenue / NRR • Website conversion rates • Experiment velocity