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Mid LevelFull-timeGitGoAIAPI
Salary Range
$110,500 - $149,500 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a Product Manager to help drive the next phase of growth for WhatsApp at Klaviyo. You will partner closely with engineering, design, data, and go-to-market teams to expand our mobile engagement platform, improve scalability and reliability, and enhance the overall customer experience.
Key Responsibilities
- →Own and execute the WhatsApp adoption-focused roadmap, with a near-term focus on growth drivers (playbooks, improved discovery), onboarding ease of use, and closing competitive gaps.
- →Identify and close funnel leaks across the WhatsApp setup and sending journey—from account connection and template approval through first campaign send and ongoing engagement.
- →Run rapid, metric-driven experiments to improve activation and adoption, operating in short feedback cycles with a bias toward shipping and learning.
- →Define and track success metrics across adoption, engagement, deliverability, opt-in conversion, and system reliability.
- →Collaborate with cross-functional teams on multi-channel initiatives, ensuring WhatsApp works seamlessly within Klaviyo's omnichannel flows, campaigns, and forms.
- →Gather and synthesize customer and stakeholder feedback to inform prioritization.
- →Collaborate cross-functionally to ensure successful launches and adoption in the market.
Requirements
- ✓4–6+ years of product management experience, ideally in messaging, growth, or platform products.
- ✓Experience with PLG Experimentation focusing on using the product itself to drive acquisition, activation, retention, and conversion.
- ✓Data-driven and analytical — you use product telemetry and customer insights to inform decisions.
- ✓Experience working on WhatsApp or conversational messaging products is highly desirable.
- ✓Experience building for or working with international markets, particularly LATAM or APAC, is a strong plus.
- ✓Spanish and/or Portuguese language proficiency or experience working with Latin American markets is strongly preferred.
- ✓Comfortable navigating Meta's platform ecosystem, including Business API requirements, template approvals, and policy changes.
- ✓Adaptable and proactive, able to operate effectively in a fast-moving, evolving environment.
- ✓Strong communicator who can translate technical depth into clear customer and business impact.
- ✓Curious and growth-oriented, excited to continue learning and expanding your scope.
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