Marketing Automation Manager at Klue

AT KLUE [Upgrade to PRO to see link] WE’RE BUILDING THE FUTURE OF COMPETITIVE INTELLIGENCE THE MARKETING TEAM IS HIRING 👋 As a Marketing Automation Manager, you’ll operate at the intersection of marketing automation and data architecture, AI-powered go-to-market strategy, and revenue attribution. You’ll leverage HubSpot, Zapier, n8n, Claude, and cutting-edge AI tooling to build workflows and data pipelines that transform raw GTM signals into automated, actionable outcomes. Your Mission? To build and operate the data and automation foundation our marketing and SDR team runs on, clean data, strong attribution, a scalable data architecture, and AI-powered workflows that make every marketer more effective. You’ll champion data quality, partner with Revenue Ops and Engineering, and help shape how Klue’s go-to-market engine delivers value. When marketers and SDRs succeed because of your work, this role succeeds too. WHAT’S IN IT FOR YOU? You’ll work hands-on across the full GTM stack, building AI-powered automations and data infrastructure that directly impact pipeline generation and revenue growth. You’ll develop deep expertise in HubSpot, AI automation, attribution, and data engineering, becoming highly skilled in the methods and design patterns that make intelligent GTM systems effective in real-world applications. You’ll see a direct impact on marketer and SDR effectiveness while strengthening your ability to translate complex GTM problems into elegant automated solutions. Working closely with Demand Generation, Revenue Ops, and SDR leadership, you’ll play a meaningful role in shaping how Klue’s GTM engine delivers value at scale. As you excel, you’ll gain opportunities for expanded ownership and growth, including a path to Senior Marketing Automation Manager after demonstrating strong ownership and measurable business impact. WHAT YOU’LL DO - Own the GTM Backbone. Own and optimize HubSpot as the backbone of marketing operations. You’ll build and maintain workflows, lead scoring, lifecycle stages, and integrations that power the full GTM motion. You’ll empower the marketing and SDR teams with self-serve capabilities and clear documentation, and champion data quality across the stack to keep the database clean, enriched, and actionable. - Design the Data Layer That Makes AI Possible. Design and build the data infrastructure that connects HubSpot, our data warehouse, and AI tooling, defining the schemas and standards that make intelligent workflows reliable. You’ll partner with Data and Engineering to bring the architecture to life and identify where a stronger data layer unlocks better personalization, smarter scoring, and more precise attribution. - Build Automations That Ship. Design and deploy production-grade, multi-step AI-powered workflows in Claude, Zapier, n8n, or similar platforms, automating prospecting sequences, lead routing, dynamic content triggers, intent signal automation, and ICP scoring. You’ll stay ahead of what’s emerging in LLMs and AI agents, and act as the team’s internal AI champion, proactively rolling out tools that make every marketer more efficient, creative, and effective. - Connect Marketing to Revenue. Build and maintain attribution models and dashboards that clearly connect marketing activity to pipeline and revenue, giving stakeholders accurate, timely visibility into what’s working. You’ll create the reporting infrastructure that drives faster, better decisions and translate data into concise insights across the marketing team. - Target the Right People With the Right Tools. Own audience segmentation, list management, and tech stack evaluation, ensuring we’re always reaching the right people with the right message. You’ll continuously evaluate new marketing and AI tools, build a sharp opinion on what belongs in the stack, and partner with Revenue Ops and Sales to align on data standards, handoff quality, and shared pipeline visibility. WHAT SUCCESS LOOKS LIKE We want you to love the role you’re in and believe these skills and experiences will help you to be successful! You’ll know you’re successful when: - HubSpot is clean, well-documented, and a genuine self-serve resource for marketing and SDR teams. - AI-powered automations are live in production and measurably reducing manual GTM work. - Attribution dashboards are trusted by leadership and actively informing marketing investment decisions. - The GTM database is clean, enriched, and well-segmented with reliable lead-to-revenue data flow. - Stakeholders consistently describe you as a force multiplier—someone who makes the whole GTM team faster and smarter. - Marketers across the team are actively using AI tools and workflows you’ve introduced—and saying it’s changed how they work. - A clear, documented marketing data architecture exists and is actively enabling more intelligent AI workflows and better attribution. WHAT YOU BRING Must-Haves - Marketing or Revenue Operations experience. working in a high-growth B2B SaaS environment, with a track record of meaningful impact on systems, processes, or pipeline. - Data architecture fluency. you can design how data should flow across marketing systems, define schemas and standards, and collaborate with Data and Engineering teams to implement a scalable marketing data layer that powers AI. - Deep, hands-on HubSpot expertise. workflows, lead management, integrations, and attribution. You’ve built the plumbing, not just used it. - Proven AI workflow builder. You've shipped production-grade automations in Zapier and/or n8n, chaining AI models, webhooks, APIs, and conditional logic into reliable workflows. Bonus if you’ve helped others adopt AI tools too. - GTM Automation mindset. you think like an engineer when solving go-to-market problems and see automation opportunities where others see manual tasks. - Data-driven and analytically sharp. you can spot signals from noise and turn analysis into clear recommendations that move the business forward. Nice-to-Haves - Familiarity with SQL or data warehouse tooling (e.g., Snowflake, BigQuery). - Experience in a GTM Engineering role working with concepts like intent data, enrichment workflows, or automated outbound sequencing. - Prior experience at a high-growth B2B SaaS company, ideally in a Competitive Intelligence or Sales Enablement-adjacent space. ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ Not ticking every box? That’s okay. We take potential into consideration. An equivalent combination of education and experience may be accepted in lieu of the specifics listed above. If you know you have what it takes, even if that’s different from what we’ve described, be sure to explain why in your application. At Klue, we're committed to building a high-performing team where people feel a strong sense of belonging, can be their authentic selves, and are able to reach their full potential. If there’s anything we can do to make our hiring process more accessible or to better support you, please let us know, we’re happy to accommodate. WHY KLUE MIGHT BE THE PERFECT FIT FOR YOU At Klue, you’ll push the boundaries of what’s possible. For yourself, your team, and our customers. The environment here feels more startup than corporate. You’ll roll up your sleeves, build, iterate, and level up. This is a place where your ideas matter, you can shape what comes next, and leave your mark. If you’re looking to join a category-defining company… where you own big outcomes, influence real customers, and work with smart, gritty people… you’ll thrive here. Unlock Your Potential. Take Risks. Take Action. Innovate HOW WE WORK AT KLUE We love the balance of connection and flexibility. We work Office-First, with a hybrid touch, and work together in our vibrant offices on Mondays, Wednesdays & Thursdays to collaborate, brainstorm, and build together. Our main hiring hubs are in: - 🇨🇦 Vancouver (HQ) - 🇨🇦 Toronto - 🇬🇧 London OUR COMMITMENT TO YOU - High Performance Culture. We reward high performance and growth through career development, coaching, and annual performance reviews. - Comprehensive benefits: Extended health & dental coverage that starts on Day 1. Fun perks like discounts at Goodlife and Perkopolis are gravy. - Ownership: All full-time employees have the opportunity to participate in our Employee Stock Option Plan. - Our Vacation Policy is Take The Time You Need. We just ask that you give notice and don’t leave your team hanging. - Top-tier tools. All employees will receive a Mac (or PC, if that’s your jam) and access to A+ tooling. - AI First. All employees are encouraged to lean into AI to work smarter and faster. Built something cool lately? Show us at our Friday Show, Don’t Tell Meetings. - Growth / Leadership. Direct access to our leadership team, including our CEO, and opportunities to connect with incredible people across the company. - Social connection. There’s no shortage of ways to stay connected and have fun. We get together once a year in Vancouver for a company- wide kickoff. Throughout the year our Hubs hold regular social events. - Dog-friendly spaces. Bring your four-legged friend along in Vancouver or Toronto, as our offices are pup-approved. ABOUT KLUE We’re on a mission to help organizations stop losing winnable deals. Klue’s AI agents [Upgrade to PRO to see link] generate market, competitor, and buyer insights in a unified platform. We ensure it’s trustworthy, automated, and activated across every department, so they have the answers they need to own their market. ✨ Here’s what makes us tick: - Klue is AI-first at its core. It’s wired deep into our internal processes and tooling, powering our small but mighty team. It drives Klue’s autonomous agents that handle the heavy lifting for customers: collecting intel, generating insights, and ensuring content is updated and available across departments. Our agents help them scale their impact, stay ahead of the market, and reclaim the time that used to be consumed by manual, repetitive busywork. - Competitor Insights. Klue helps revenue teams win more competitive deals by turning market, competitor, and buyer signals into insights teams can actually use. Our AI analyzes calls, CRM data, and real buyer feedback to give product marketers and sellers a clear picture of what’s happening in their market and why deals are won or lost. We’re a curious, collaborative team building a platform that helps companies compete with confidence, and we’re looking for people who want to do meaningful work alongside others who care about craft and impact. - A culture of curiosity, ownership and winning together. We’re a fast-growing, globally-distributed team based in Vancouver (with hubs like Toronto), scaling quicker than ever. We value people who own their domain, act boldly, stay curious and thrive in a collaborative, high-performance environment. 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We may use automated or AI-assisted tools to support our recruitment process. All hiring decisions are made by our hiring team