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Performance Marketing Manager - Emerging Media & Channel Innovation at Kraken.com
Kraken.comUnited States·8h ago
ManagerFull-timeAWS
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a seasoned performance marketer with deep expertise in crypto/web3 to join Kraken's paid growth team. This role will lead the strategy, execution, and performance of all experimental and frontier paid-media initiatives to support Kraken's user acquisition objectives.
Key Responsibilities
- →Build, prioritize, and maintain a strategic testing roadmap across new and novel paid channels
- →Rapidly analyze performance, distill insights, and determine whether to scale, iterate, or cut channels
- →Evaluate high-potential channels including web3 DSPs, endemic web3 publishers, emerging social platforms, gaming, and new ad products
- →Partner with the creative team to develop and test new formats for emerging channels
- →Drive continuous campaign improvement through rigorous KPI analysis, testing, and optimization
- →Work with analytics, product, and BI teams to set up tracking, measurement, and post-test analysis
- →Align with brand, lifecycle, and product marketing to connect learnings across the funnel
- →Turn test learnings into repeatable frameworks, best practices, and internal documentation
- →Present insights, trends, and recommendations to stakeholders
Requirements
- ✓5+ years of hands-on performance marketing experience
- ✓Experience with consumer tech products focused on transactional goals
- ✓Proven track record running structured tests, pilots, or growth experiments
- ✓Experience with nontraditional or emerging platforms
- ✓Comfortable with analytics tools, attribution models, and performance metrics
- ✓Strong communication skills to simplify complex learnings for stakeholders
- ✓Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch
- ✓Crypto native and/or crypto/web3 experience required
Benefits
- ★Opportunity to work with a world-class team with crypto conviction
- ★Chance to accelerate the global adoption of crypto
- ★Join a fast-growing team with deep expertise in the crypto space
- ★Work in a dynamic, fast-paced, and feedback-driven environment
- ★Opportunity to add value from day one in a visible role in the organization
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