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ManagerFull-timeAWS
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a seasoned performance marketer to join Kraken's paid growth team, responsible for strategy and execution of performance marketing campaigns globally. This role will lead channel strategy, planning, and activation of user acquisition campaigns across various DSPs and social platforms.
Key Responsibilities
- →Lead paid DSP and social strategy, development, and execution to scale Kraken's growth globally
- →Manage and optimize user acquisition campaigns to achieve CAC and payback goals across priority geos and customer segments
- →Monitor, analyze, and report on campaign effectiveness, providing detailed analysis and strategic recommendations
- →Effectively manage a multi-million dollar monthly performance marketing budget
- →Drive continuous campaign improvement through rigorous KPI analysis, testing, and optimization
- →Collaborate with cross-functional teams to align on campaign goals and strategies
Requirements
- ✓5+ years of hands-on performance marketing experience
- ✓Experience in consumer tech products with a focus on transactional goals
- ✓Comfortable with analytics tools, attribution models, and performance metrics
- ✓Strong communication skills to simplify complex learnings for stakeholders
- ✓Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch
- ✓Crypto native and/or crypto/web3 experience strongly preferred
Benefits
- ★Opportunity to work with a world-class team with crypto conviction
- ★Chance to accelerate the global adoption of crypto and financial freedom
- ★Work in a dynamic, fast-paced environment with visible impact
