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SeniorFull-timeRustAWSAI
Salary Range
$70,444 - $95,306 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Senior Designer, Data Experimentation & AI to join Kraken, a mission-focused company dedicated to accelerating the global adoption of crypto. This is a highly autonomous, senior IC role focused on experimentation and continuous improvement.
Key Responsibilities
- →Drive measurable improvements in key customer and business metrics through design-led experimentation.
- →Run design experiments, partnering with data, product and engineering to define hypotheses, success metrics, and evaluation frameworks.
- →Design and iterate on customer-facing experiences across Kraken’s trading, onboarding, and account surfaces based on experiment results and user insight.
- →Apply AI selectively and responsibly to improve personalization, decision support, and usability, with a clear focus on outcomes and user trust.
- →Own design quality and experiment performance, taking accountability for learnings, trade-offs, and results.
- →Influence product strategy by translating experiment insights into clear recommendations and next steps.
- →Balance speed and rigor, enabling rapid experimentation while maintaining high standards of UX, accessibility, and brand consistency.
- →Contribute actively to design reviews and experiment readouts, sharing insights that raise the effectiveness of design and experimentation across teams.
- →Continuously identify new opportunities where experimentation and AI can unlock customer or business value.
Requirements
- ✓5+ years of experience with a proven ability to design, test, and iterate customer-facing experiences across web and mobile.
- ✓Strong UX and UI fundamentals with the ability to simplify complex data, experimentation, or AI concepts into clear, usable experiences.
- ✓Highly product-savvy, able to frame problems, prioritize opportunities, and design solutions that drive measurable customer and business impact.
- ✓Experience designing for data-informed products, including dashboards, analytics tools, experimentation platforms, or decision-support systems.
- ✓Confidence working in ambiguity, framing problems, and defining solutions in partnership with cross-functional teams.
- ✓A data-informed design approach — able to balance qualitative insight, quantitative signals, business goals, and technical constraints.
- ✓Strong communication skills, with the ability to present and defend design decisions to both technical and non-technical stakeholders.
- ✓Expert level prototyping skills, able to use tools and techniques to quickly explore, test, and communicate ideas.
- ✓Understanding of human-centered design principles, research methods, and ethical considerations, especially as applied to AI-driven products.
