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ManagerFull-timeGo
Salary Range
$81,600 - $110,400 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a talented Social Media Manager to join our PC & Console Marketing team at Kwalee. This role focuses on developing social media campaigns and content to capture attention, deliver engagement, and create advocacy across key social platforms during go-to-market and lifecycle phases for multiple titles in Kwalee’s portfolio.
Key Responsibilities
- →Collaborate and coordinate with multiple disciplines - Product Marketing, Community Management, PR, and Influencer Relations to build go-to-market plans for multiple games.
- →Build strong rapport with External Game Development partners and develop working knowledge of games and their features, systems, tone, and scope for content creation.
- →Develop channel and content plans across multiple social media channels and media types, from static images, gifs, short-form video, vertical, and horizontal, from game announcement to post-launch, meeting content output KPIs.
- →Collaborate with Community Manager on messaging as necessary for any ad-hoc responses to channels.
- →Analyze social media metrics and insights to track performance and optimize post performance.
- →Stay up-to-date with the latest trends, tools, and best practices in social media marketing and gaming culture, and incorporate innovative ideas into our strategy.
- →Build, organize, and coordinate social media asset workflow, delivering assets to support across game campaigns, from key moments including (but not limited to) Announcement, Demo Release, Next Fest, and Launch.
- →Work closely with the Content Creator, ensuring assets are approved and delivered on time as per the posting schedules.
- →Create static, gif, and video content as required in tandem with Content Creators from a variety of sources including in-game capture, static images, and trailer content.
- →Monitor engagement and performance of social media postings as necessary.
- →Collaborate with the Community Manager in determining messaging and responding to messages, comments, and inquiries across social media channels.
Requirements
- ✓Deep understanding of social media platforms, algorithms, and trends, with a passion for gaming and gaming culture.
- ✓Good written and verbal communication skills, with the ability to craft engaging content and interact with diverse audiences.
- ✓Proficiency with image editing software, video capture, and non-linear video editing software.
- ✓Able to work independently but also collaborate with multiple stakeholders, prioritizing tasks, and meeting deadlines.
- ✓Experience with using social media scheduling tools to schedule content.
Free to sign up. Takes 30 seconds.
