Senior Product Marketing Manager at Latent

OWN HOW EVERY RELEASE REACHES THE MARKET AND MAKE THE LAUNCH MACHINERY FEEL INEVITABLE. Latent Health is building the first super intelligence for pharmacy. We're an AI company changing healthcare from the inside, increasing patient access to medications, transforming the ROI of pharmacy operations, and unlocking levels of efficiency the industry has never seen. We're live in 45+ health systems including 50% of the top 20—Yale, Ochsner, Vanderbilt, UCSF, Mount Sinai. 2M+ patients a year access medications faster because of us. Denials down 30%, clinicians serving 2x more patients, Ochsner pharmacist throughput up 96% per month with the same team. $80M raised from Spark Capital, Transformation Capital, McKesson Ventures, Conviction, General Catalyst, and Y Combinator. Our marketing team is AI-native to its core. Every operator gets the latest models day-one, and we run advanced AI workflows that let a small team build at a scale and pace traditional marketing orgs can't touch. We're rewriting the playbook, not bolting AI onto a 2018 one. We're hiring a Senior Product Marketing Manager to own how every product reaches the market. We have a category to shape, a roadmap to time, partners to co-market with, analysts to brief, and a sales team that needs a sharp narrative. One job: make Latent's launch machinery feel inevitable to the category. What you'll own You will own positioning, packaging, launch, and partner go-to-market at Latent – reporting to the VP of Brand. PMM phases in once the engine is live and proof is flowing, then becomes the connective tissue between product, sales, partners, and the press. 1. Run launch beats end-to-end - Plan the product-launch calendar: PR, content, event, and sales beats in lockstep with product - Coordinate every launch as a campaign, not a press release: ABM, paid, lifecycle, partner, analyst all firing on the same beat - Define narrative, packaging and positioning per release 2. Own positioning and the category move - Sharpen, refine and evolve Latent's positioning - Maintain the messaging house and the proof points that ladder up to it - Run positioning and messaging exercises with leadership when product or category shifts 3. Power sales with sharp narrative - Build the sales-enablement library pitch decks, persona-specific narratives, objection handling, talk tracks - Equip sales with the right story for each persona CPO, CFO, CIO, frontline manager etc - Run regular pitch reviews and field-sync rituals so messaging stays alive on calls 4. Build the partner co-marketing playbook - Define how Latent co-markets with technology and channel partners - Coordinate joint case studies, webinars, and sponsored content - Partner with the Director of Growth on partner-driven pipeline 5. Lead analyst and trade-press positioning - Manage the PR agency on tier-1 trade and business-press placements - Run analyst briefings (Gartner, Forrester, KLAS, Advisory Board) – get Latent on the maps that buyers consult - Land founder and executive thought-leadership in the category-defining venues 6. Coordinate event narrative - Own the narrative arc at major events - Partner with the customer marketing on the customer voice in every event - Make every event presence feel coherent same story, different room How we work We're building a high-leverage, AI-enabled marketing function focused on speed, efficiency, and impact over team size. - We actively use AI tools to accelerate execution across every function - We work closely across growth, brand/creative, sales, product, partnerships, and PX - We value rapid experimentation and new ways of working - This is a role for someone excited to rethink how product marketing is done, not run a launch checklist What success looks like - Every product launch lands with PR, content, event, partner, and sales firing as one - Positioning that sales, partners, and press repeat back to us - A sales-enablement library reps actually use - A partner co-marketing motion that contributes measurable pipeline Latent on every analyst map that matters and quoted in the trade press the category reads You'll do well here if - You've spent 7+ years in product marketing in B2B tech, ideally in regulated or healthcare-adjacent categories running launches end-to-end across narrative, sales enablement, PR, partner, and analyst - You think in launch beats and moments, not features - You have strong narrative instincts you can hold a category-shaping story and a buyer-specific pitch in the same frame - You write the kind of sales narrative reps actually want to use - You're comfortable with analyst relations, trade press, and executive thought leadership - You actively use AI tools to extend output and shorten cycle time - You believe positioning is a system, not a deck and you're confident operating across product, sales, growth, and partner teams - Your operationally excellent and extremely organized