Lead Performance Marketing Copywriter, Personal Finance at Launch2

Launch2

Phoenix, AZ (remote)·18h ago

LeadFull-timeGit

Salary Range

$108,375 - $146,625 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

Launch Potato is seeking a Content Writer to create performance-driven, direct response copy for digital marketing campaigns in the financial industry. This contract-to-hire position offers the opportunity to work with a high-growth, high-performance team spanning over 15 countries.

Key Responsibilities

→Adapt and iterate on proven copy frameworks across various formats and channels
→Assist with general creative output, including short-form ad copy and longer-form assets
→Execute mechanical punch-ups and structured variations to expand testing capacity
→Build and update offer-specific copy, incorporating team feedback
→Support compliance-driven revisions and partner updates
→Develop new paid acquisition headlines and variations for Meta and Google ads
→Contribute new test ideas and competitive insights to inform testing strategy

Requirements

✓5+ years of experience writing performance-driven, direct response copy for digital marketing campaigns in the financial industry
✓Proven CRO background with a documented history of optimizing creative across campaigns
✓Strong conceptual writing skills with an established research framework
✓Proficiency in analyzing and interpreting performance data in Looker or comparable analytics software
✓Compliance training with a general understanding of risk hierarchy
✓Comfortable writing for and translating winning copy across formats
✓Expertise on at least a few financial products and services
✓Familiarity with using LLMs as a thinking and writing partner
✓Examples or case studies of performance-driven copy