Loading...
LeadFull-timeRailsGit
Salary Range
$108,375 - $146,625 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a Performance Marketing Copywriter to join Launch Potato, a profitable digital media company reaching over 30M+ monthly visitors. This role will elevate our copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.
Key Responsibilities
- →Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
- →Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting
- →Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance
- →Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
- →Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
- →Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments
- →Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
- →Lead the development of compelling video scripts that drive performance and meet compliance standards
- →Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
Requirements
- ✓4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads
- ✓2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
- ✓Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
- ✓Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
- ✓High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube
Benefits
- ★Profit-sharing bonus
- ★Competitive benefits
