Lead Video Copywriter at Launch2

Launch2

Alpharetta, GA (remote)·6d ago

LeadFull-timeRailsGit

Salary Range

$108,375 - $146,625 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are seeking a Performance Marketing Copywriter to join Launch Potato, a profitable digital media company reaching over 30M+ monthly visitors. This role will elevate our copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.

Key Responsibilities

→Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
→Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting
→Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts
→Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
→Analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
→Write high-impact copy for key campaigns, vertical launches, and rapid-test environments
→Identify new copy angles based on market trends, consumer insights, and competitor messaging
→Lead the development of compelling video scripts that drive performance and meet compliance standards
→Manage a network of freelance writers and collaborators, ensuring high throughput and quality control

Requirements

✓4–6 years of performance marketing copywriting experience with a strong portfolio of high-performing ads
✓2+ years in a creative leadership, editorial lead, or player/coach role managing writers
✓Deep understanding of direct response principles, consumer psychology, and creative strategy
✓Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
✓High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube