Demand Generation Specialist at Leagueinc

About League Founded in 2014, League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI), reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. Payers, providers, and consumer health partners build on League’s platform to deliver high-engagement healthcare solutions proven to improve health outcomes. League has raised over $285 million in venture capital funding to date, powering the digital experiences for some of healthcare’s most trusted brands, including Highmark Health, Manulife, Medibank, and Shoppers Drug Mart. Position Summary: We’re hiring a Demand Generation Specialist to join our Marketing Team and drive the execution of integrated, multi-channel demand generation programs. You will be the hands-on executor of full-funnel campaigns – translating strategy into targeted outreach, digital programs, and pipeline-driving plays. You’ll partner closely with Demand Gen, Campaigns, Product Marketing, Sales, and Marketing Ops to design and run campaigns that generate awareness, engagement, and pipeline for strategic payer accounts. What you'll do: • Execute integrated demand generation programs across the full buyer journey (awareness → engagement → opportunity → expansion). • Run multi-channel campaigns: email (Pardot), Demandbase programmatic, LinkedIn, digital ads, personalized landing pages/microsites, webinars/events and Qualified chat. • Develop and implement targeted nurture programs aligned to buyer personas and funnel stages, including dynamic content and segment-specific messaging. • Own the creative brief process: translate campaign goals into clear briefs for the creative team, managing feedback rounds and ensuring final assets are on-brand, on-message, and delivered on time. • Measure & optimize: own campaign KPIs, engagement metrics, multi-touch and last-touch attribution, and ROI; iterate through structured testing and analysis. • Support the execution of virtual events and webinars to drive awareness and engagement across key segments. • Ensure compliance & governance: follow Legal/Privacy guidelines for U.S. healthcare data and consent (HIPAA awareness preferred). • Operate with an Agile mindset: we work in two-week sprints to learn from results and iterate quickly. • Security-related responsibilities: • Compliance with Information Security Policies • Compliance with League’s secure coding practice • Responsibility and accountability for executing League's policies and procedures • Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violation What we're looking for: • 2 - 4+ years in B2B marketing in ideally in Demand Generation roles • You love living in the tools! Hands-on experience with Demandbase, LinkedIn Ad Manager, Pardot (Salesforce Account Engagement) and Salesforce (SFDC); experience with Webinar Hosting Platforms (Goldcast) and Qualified is a strong plus. • Familiarity with account-based tactics. • Solid grasp of full-funnel demand generation tactics: paid media, email nurture, content syndication, events, and webinars. • Strong analytical skills – comfortable tracking campaign KPIs, building attribution reports, and making data-driven decisions. • Strong project management, written communication and collaboration skills. • Comfortable driving execution while liaising with the Campaign Owner and Sales. • Comfortable working in Toronto in-office four days per week; occasional U.S. travel may be required. • Comfortable with using AI tools like Claude, Chat GPT, Otter.ai, and Notebook LLM to support analysis, writing and daily workflow optimization. Nice-to-haves • LinkedIn Ad-Manager / Pardot / Demandbase / Other ABM certifications • Experience with paid media platforms, including LinkedIn Ad Manager and programmatic advertising tools (e.g., Demandbase, 6sense, or similar). • Knowledge of the Healthcare and U.S. payer landscape — buyer roles, procurement cycles and regulatory considerations. CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process. Compensation range for Canada applicants only$75,000—$85,000 CADOur employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at [Upgrade to PRO to see contact]. Our Application Process: Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps • You should receive a confirmation email after submitting your application. • A recruiter (not a computer) reviews all applications at League. • If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring. • The final step is an offer, which we hope you will accept! • Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring. Here are some additional resources to learn more about League: • Learn about our platform, leadership team and partners • Highmark Health, Google Cloud, League: new digital front door to seamless care • Former Providence President and Workday EVP of Corporate Strategy join League Board of Directors • League raises $95 million USD in Series C to build world’s leading healthcare CX platform • Forbes x League: The Platformization Of Healthcare Is Here • Fast Company x League: If we want better innovations in healthtech, we need more competition Work Location: We have a mix of office-centric roles based in our vibrant Toronto office, and remote-eligible roles based anywhere in Canada or US. Each job posting will indicate where the role will be based. Regardless of the role’s posted location, all Toronto-area Leaguers (living within 65 km of our downtown HQ) collaborate in-office Monday through Thursday. Depending on your distance to the office, you’ll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep-work time. We are committed to fostering a meaningful work environment and connections for all Leaguers regardless of location. Recognize and Avoid Employment scams. Practice safe job searching. Scammers are getting craftier and leveraging fake job postings to get personal information. Know the warning signs and protect yourself from scammers. Learn more here. Use of AI Notice We are committed to ensuring fairness and transparency throughout our hiring process. League may use Artificial Intelligence (AI) tools to assist in the screening of applicants for this position. Please check out our stance on using AI in recruitment here. Privacy Policy Review our Privacy Policy for information on how League is protecting personal data.