Global Paid Media Director at Legora

ABOUT US Legora is on a mission: to redefine how legal work gets done. From the very start we have been very clear about the fact that we are not building a solution for lawyers, we are building it with them, because it is the only way to make sure it gets done the right way; working side-by-side every step of the way. Our AI-native workspace empowers legal professionals not just to work faster - but to ask better questions, unlock new insights. Every day, we push the boundaries of legal tech to make complex processes smarter, faster, and more human. From thousands of documents analysed in minutes to intelligent workflows designed in collaboration with leading practices, we’re turning possibility into reality. Today we are trusted by global firms like Cleary Gottlieb, Goodwin, Bird & Bird and Linklaters in over 40 countries, but we have no plans on stopping here. We ship fast, we iterate effectively, and we scale rapidly - not by accident, but by design. When you join Legora, you become part of a team that believes "good enough" isn’t good enough and that the way to win is together, by empowering lawyers to do their best work with technology that truly understands them. If you’re excited by building from first principles, working with exceptional people, and accelerating change in a high-stakes, high-impact domain—then this is the moment and the place. WE’RE NOT JUST SHAPING THE FUTURE OF LEGAL TECH — WE’RE DEFINING IT. READY TO JOIN US IN BUILDING THE INTELLIGENT FUTURE OF LAW? THE ROLE We are looking to hire a Brand Media Strategist to shape and lead how Legora shows up across high-impact channels globally. This role sits at the intersection of brand, media and creative, defining global campaign ecosystems that build awareness, credibility and long-term demand. You will architect and scale brand-led media platforms spanning out-of-home, print, events, partnerships and other strategic placements. Rather than isolated campaigns, your focus will be on building cohesive, repeatable systems that translate business objectives, cultural dynamics, audience behavior and regional nuance into tangible brand presence. Working cross-functionally with Creative, Growth Marketing and International Marketing, you will ensure that global strategy is informed by local insights and that campaigns are executed with both consistency and relevance. You will turn strategic direction into executable media plans, owning both the thinking and the delivery. This is a role for someone who can combine sharp strategic thinking with operational clarity, and who sees media not just as placement, but as a way to create meaningful moments between Legora and its audience. THE RESPONSIBILITIES Global paid media awareness. Own Legora's global paid media strategy and execution, defining where and how we invest across channels and markets to build consistent, high-quality brand presence. Creative distribution. Own the paid media expression of Legora's brand globally. Ensure creative lands in the right contexts, formats and placements to break through and build awareness at scale. Work closely with Communications, International Marketing and Growth Marketing to distribute ideas and campaigns fully across the 360 mix. Campaign architecture & roll-out. Define how paid campaigns are structured and scaled globally. Launch pilots, learn quickly, and expand with confidence. Build repeatable playbooks that increase speed and impact. Media ecosystem. Own and evolve our global paid media setup: agency structure, partner management, and output quality across all channels and markets. Global paid media platform. Define how we buy media at scale: tools, processes and operating model to run consistently across markets while staying flexible where needed. Guidelines & quality bar. Establish global paid media guidelines covering channel selection, placement standards and what excellence looks like across regions. Budgeting & allocation. Shape the global paid media budgeting process, aligning investment with strategy and ensuring efficient allocation across markets and channels. New market launches. Define the paid media role in new market launches, ensuring channels drive impact from day one. Global roadmap. Own and continuously improve Legora's paid media roadmap to increase effectiveness and efficiency over time. Tracking & KPIs. Define how we measure paid media impact globally: reach, frequency, share of voice, brand lift and qualified traffic , and ensure insights feed back into planning, creative and investment decisions — in close collaboration with Growth Marketing, who own performance measurement, and Communications, who track earned and organic signals. WHAT WE ARE LOOKING FOR You have experience working with brand or awareness media, and understand how to build presence beyond performance channels. You are comfortable operating across formats/channels and know how to identify high-impact opportunities. You combine strategic thinking with execution and creativity. You are able to define how something should be done, but also take ownership of making it happen: from planning to negotiation to launch. You are highly collaborative and comfortable working cross-functionally, particularly with International Marketing teams to incorporate regional insights, and with Growth Marketing to ensure alignment with broader marketing objectives and with strategic communications to amplify earned opportunities. You have a strong sense for creative and context, understanding how messaging needs to adapt depending on where it appears. You are comfortable working closely with creative teams and external partners to bring campaigns to life. You are structured in your approach, able to build frameworks and playbooks that scale across markets. At the same time, you are pragmatic and comfortable testing, learning and iterating quickly. Most importantly, you are motivated by building something from the ground up: creating how a company shows up globally, and turning that into a repeatable and scalable system. EXPERIENCE AND BACKGROUND Experience. You bring 8+ years of experience in media buying, brand or marketing roles, with a strong track record of owning and scaling awareness initiatives in B2B, SaaS or high-growth environments. Cross-market leadership. Demonstrated experience operating globally, with the ability to balance global consistency with deep local nuance through strong collaboration with regional teams. Agency & partner leadership. Extensive experience sourcing, briefing and leading external partners (agencies, media owners, production partners), with a clear point of view and a high standard for output. Operational excellence. Proven ability to build and implement scalable systems, processes and frameworks that improve efficiency and elevate execution quality globally. Measurement & impact. Strong understanding of awareness measurement, with the ability to define KPIs, interpret signals and translate insights into strategic decisions. Communication & storytelling. Exceptional communication and storytelling skills, with the ability to influence stakeholders, align teams and translate strategy into clear, compelling narratives. Industry depth. Experience in SaaS, legal, professional services, or complex enterprise sales environments, with an understanding of sales cycles and high-value audiences. Budget ownership. Experience managing and allocating significant global media budgets, including ownership of investments exceeding $10M, with a focus on efficiency, prioritisation and impact. WHAT WE OFFER - The opportunity to define and build Legora’s global brand media engine from the ground up - A central role in shaping how we show up globally and to build a category-defining brand in a conservative but high-impact industry - Real ownership of large-scale media investments and the systems behind them - A highly ambitious, kind, creative and deeply capable team with strong momentum - Real autonomy, real responsibility, and visible impact - Competitive salary and a transparent, high-upside equity program Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.