CRM Manager – South Asia Corridor at Lemfi

Lemfi

India·2h ago

ManagerFull-timeReactGo

Salary Range

$21,760 - $29,440 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a data-driven CRM Manager to architect and execute lifecycle strategies for our South Asia corridor at LemFi. This role involves owning the end-to-end customer journey, from onboarding and activation to retention and reactivation, leveraging advanced CRM automation to drive LTV, onboarding conversion, and lifecycle retention for South Asian user cohorts.

Key Responsibilities

→Lifecycle Strategy & Orchestration
→Journey Mapping: Design and implement complex, multi-touch lifecycle journeys using logic-based automation.
→Multi-Channel Execution: Orchestrate campaigns across Email, Push Notification, In-App Messages, SMS, and WhatsApp.
→Localization Strategy: Adapt global retention strategies for the South Asian market.
→Data-Driven Optimization & Experimentation
→Segmentation & Personalization: Utilize behavioral data to build dynamic segments for hyper-personalized messaging.
→A/B & Multivariate Testing: Rigorous testing of subject lines, creative, send times, and channel mix.
→Funnel Analysis: Monitor drop-off points in the user journey and deploy automated interventions.
→Campaign Operations & Hygiene
→Technical Setup: Manage the technical execution of campaigns within the CRM platform.
→Database Hygiene: Ensure contact lists are clean, compliant, and optimized for deliverability.
→Reporting: Weekly analysis of campaign performance against core KPIs.

Requirements

✓1+ years of experience in CRM / Lifecycle Marketing within a high-growth B2C app, fintech, or e-commerce environment.
✓Deep technical proficiency with enterprise CRM tools.
✓Strong track record of improving Retention and LTV through automated workflows.
✓Experience managing high-volume communication for specific regional markets.
✓CRM Architecture: Understanding of triggers, APIs, webhooks, and data flows.
✓Analytical Mindset: Ability to identify issues in cohort reports.
✓Copywriting: Ability to write clear, conversion-focused copy in English.
✓Cultural Context: Familiarity with the South Asian diaspora and their remittance behaviors.
✓Technical Skills: Basic HTML/CSS for email rendering; Liquid/Jinja templating knowledge is a strong advantage.