Regional Performance Marketing Manager - China at Lemfi

LemFi (Series B) is building the go-to financial app for the Global South. Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live. What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth. With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity. As the App Performance Marketing Manager for China on the Performance Marketing team, you will be the cultural and strategic bridge connecting LemFi with the Chinese immigrant community across the UK, US, and Canada. Your primary objective is to launch and aggressively scale our user acquisition efforts for the China Corridor, driving app installs and remittance volume by ensuring our brand resonates deeply with the diaspora. You won't just be translating ads; you will pioneer our presence on Chinese-specific platforms like WeChat and Little Red Book while managing high-spend campaigns across standard Western channels like Meta and TikTok. Reporting to the Head of Performance Marketing, you will have the autonomy to own key cultural moments—such as Lunar New Year and Double 11—shaping the future of diaspora financial services and driving tangible revenue growth. HOW YOU’LL CONTRIBUTE - Own the China Corridor: Drive aggressive app install and remittance volume growth specifically targeting Chinese immigrants living in the West. - Master Western Channels: Execute and scale high-performance user acquisition campaigns across Meta, TikTok, Google App Campaigns, and Apple Search Ads. - Pioneer the Chinese Ecosystem: Lead the strategy and execution for culturally specific platforms, effectively navigating Tencent Ads (WeChat) and Xiaohongshu (Little Red Book). - Drive Cultural Localization: Ensure all messaging and creative assets avoid "direct translation" pitfalls, deeply reflecting the nuanced financial pain points of the Chinese diaspora. - Capitalize on Seasonality: Architect and lead aggressive acquisition and retention strategies around key cultural moments like Lunar New Year, Double 11, and the Dragon Boat Festival. - Optimize via Data & Attribution: Utilize MMPs like AppsFlyer to track post-install events, run cohort analyses, and rigorously optimize downstream metrics like LTV and ROI. WHO YOU ARE - Culturally Fluent: You possess a deep, intuitive understanding of the Chinese immigrant experience, naturally adapting brand voice to build fintech trust in both Simplified and Traditional Mandarin. - Highly Analytical: You take a logical, structured approach to growth challenges, seamlessly linking data trends from SKAN attribution to actionable marketing decisions that reverse rising CAC. - An Autonomous Owner: You demonstrate immense grit and take full accountability for your corridor, confidently managing high-spend budgets and scaling new channels with minimal hand-holding. - Platform-Agile: You comfortably navigate the restrictions and unique algorithms of both Western ad managers and the highly nuanced Chinese digital ecosystem. - Customer-Obsessed: You maintain a sharp focus on the customer journey, working closely with creative and ASO teams to ensure every touchpoint speaks directly to the users' cultural and financial realities. WHAT YOU’LL BRING - Several years in App Performance Marketing with a proven track record of scaling high-spend acquisition budgets efficiently. - Native-level fluency in Mandarin (Simplified & Traditional) and fluent English, with the ability to write compelling, high-converting ad copy in Chinese. - Deep hands-on expertise structuring campaigns and managing creatives in Meta (FB/IG) and TikTok Ads Managers. - Solid strategic understanding of the WeChat ecosystem (Official Accounts, Mini Programs) and Little Red Book (Xiaohongshu) marketing dynamics. - Strong technical proficiency with MMPs (AppsFlyer/Adjust), SKAN attribution, and cohort analysis. - Bonus: Previous experience scaling growth in remittance, neo-banking, or cross-border payments. THE INTERVIEW PROCESS - Chat with a Talent Partner (30 mins) - Hiring Manager Interview – Western Channel Execution & China Ecosystem Strategy (45 mins) - Case Study Presentation – Cultural Localization, Seasonality & MMP Data Analysis (60 mins) (Note: May include a brief bilingual copy assessment) - Final Interview – LemFi Values, Ownership & Grit (30 mins) Why Join LemFi? Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this. At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions. Our Values: How We Win - Sharp Customer Focus 🎯 We cut through the noise and prioritize ruthlessly based on what drives real value. - Lead with Data 📊 We trade instinct for insight. We test, analyze, and own the outcomes. - Ownership 🤝 We take responsibility for global outcomes, not just local wins. - Grit 💪 We navigate ambiguity with resilience and keep pushing until the customer feels the impact. You can connect with us on LinkedIn [Upgrade to PRO to see link] and Instagram [Upgrade to PRO to see link] and if you haven't already, download the app on the App Store [Upgrade to PRO to see link] or Google Play [Upgrade to PRO to see link] Diversity & Inclusion at LemFi To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume. Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don't check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles.