Global Performance Marketing Manager at Life360

About Life360 Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com. Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. About the Role Life360 is seeking a highly analytical and performance-driven Global Growth Marketing Manager, Paid Media & Demand Conversion to lead the strategy, execution, and optimization of global paid media initiatives that fuel high-quality demand and convert users into paid subscribers. In this role, you will own the intersection between paid acquisition strategy and downstream conversion performance—ensuring that every dollar invested drives measurable, sustainable growth across our international footprint. You will partner closely with marketing, analytics, product, lifecycle, and creative teams to refine audiences, enhance funnel experiences, and accelerate conversion (new users, users to paying subs, etc.). This is a high-impact role for a growth marketer who excels at using data, experimentation, and creative insights to unlock global scale. The US-based salary range for this position is $125,500 to $182,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity. What You’ll Do • GLOBAL PAID MEDIA STRATEGY & EXECUTION • Develop and optimize global paid media programs across channels such as Meta, Google, TikTok, Programmatic, Affiliate, SEO, and emerging platforms. • Partner with regional teams to tailor creative, messaging, and targeting strategies to local markets and cultural nuances. • Own full-funnel paid media performance from impression → click → conversion. • Evaluate new channels, formats, and technologies that support efficient international expansion. • DEMAND CONVERSION & FUNNEL OPTIMIZATION • Lead experimentation on global funnel performance, uncover drop-off points, and design tests to improve conversion rates from paid media. • Collaborate to build and iterate on high-impact global conversion experiences. • PORTFOLIO PERFORMANCE & ANALYTICS • Develop frameworks for assessing channel quality, LTV/CAC efficiency, and incremental impact by region and audience segment. • Input to forecasting, dashboards, and reporting systems to track global demand conversion KPIs and media ROI. • Partner with Analytics to refine MMM, attribution models and accurately evaluate campaign performance. • CREATIVE STRATEGY & EXPERIMENTATION • Lead paid media creative testing strategies—iterating messaging, concepts, and formats. • Translate funnel insights into briefs that elevate creative quality globally. • Maintain a strong pipeline of experiments across creative, targeting, and conversion experiences. • CROSS-FUNCTIONAL COLLABORATION • Partner with Growth/Lifecycle to align campaigns with downstream retention and monetization efforts. • Partner with Finance and Leadership on forecasting, budgeting, and scenario modeling. What We’re Looking For • 4–7+ years of experience in performance marketing, paid acquisition, or growth marketing; global experience strongly preferred. • Proven track record managing multi-million-dollar paid media budgets and driving subscription or revenue growth. • Deep understanding of media platforms (Meta, Google UAC, TikTok, programmatic) and optimization levers. • Strong funnel and experimentation expertise. • Advanced analytics skills; experience with Looker, Amplitude, GA4, SQL, and MMPs. • Experience tailoring strategies across multiple countries and cultural contexts. • Strong communication and cross-functional collaboration skills. • Comfortable operating in a fast-paced, global environment. Our Benefits • Competitive pay and benefits • Medical, dental, vision, life and disability insurance plans (100% paid for employees) • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Flexible PTO, 13 company-wide days off throughout the year • Winter and Summer Weeklong Synchronized Company Shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership for your preferred circle • Free Tile Products Life360 Values Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference • Be a Good Person - We have a team of high integrity people you can trust. • Be Direct With Respect - We communicate directly, even when it’s hard. • Members Before Metrics - We focus on building an exceptional experience for families. • High Intensity, High Impact - We do whatever it takes to get the job done. Our Commitment to Diversity We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work. We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status. We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying! #LI-Remote ____________________________________________________________________________