Creative Director, LTX at Lightricks

Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration. The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world’s most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all. The team & role We’re seeking a passionate, visionary Creative Director to own and build the visual foundation of LTX end-to-end. This role is about defining a clear, scalable visual system for the company and ensuring it is consistently expressed across product, brand, research, and storytelling. We’re looking for a creative, strategic Creative Director to define and lead the visual foundation of LTX from end to end. This role focuses on building a clear, scalable visual language for the company and ensuring it is consistently reflected across product, brand, research, and storytelling. You’ll operate in a highly cross-functional environment, partnering closely with product, research, engineering, marketing, and leadership. A key responsibility is shaping the visual identity of the LTX-2 model, how it is experienced and represented across developers, partners, and the broader ecosystem. This role is ideal for someone who combines strong design craft with systems thinking and technical curiosity - someone who can turn complex AI concepts into a clear, cohesive, and inspiring visual identity that evolves with the company. What you will be doing • Define and scale LTX’s visual language, including brand principles, design systems, and guidelines across teams and products • Own and evolve the visual identity of LTX-2 across product interfaces, demos, documentation, partnerships, and storytelling • Lead creative direction across product, brand, research communication, and marketing, ensuring clarity and consistency • Collaborate closely with product, research, engineering, and marketing to embed visual thinking into how the company operates • Translate complex AI technologies into compelling and accessible visual narratives • Stay hands-on: design, prototype, and refine key assets while setting a high standard for execution • Build and mentor a multidisciplinary creative team, while enabling non-design teams through clear frameworks and guidelines • Partner with leadership to align visual identity with long-term strategy, positioning, and growth Your skills and experience • 8+ years of experience in design, including leadership roles shaping visual identity across digital products or tech-driven companies • Strong systems thinking, with experience building scalable design systems and visual frameworks across organizations • Deep hands-on design expertise - you lead through craft, not only direction • Experience working cross-functionally and influencing diverse teams (product, engineering, research, marketing, leadership) • Proven ability to manage and scale design operations (processes, workflows, standards) without compromising quality • Technical curiosity and fluency, with interest in AI, creative tools, and emerging technologies • Ability to translate complex technical concepts into clear and engaging visual systems • Familiarity with generative AI and modern design/production tools • Strong collaboration and communication skills, with the ability to align stakeholders around a shared vision Important note: This position requires strong hands-on design experience and a proven track record in building and leading scalable design systems. Candidates whose experience is primarily focused on marketing execution or campaign management — without deep design craft and systems expertise — are unlikely to be a fit. We’re looking for a designer at heart: someone who builds, leads through execution, and sets a high creative standard across the organization. Why Lightricks • Be part of a company where creativity is central to everything we do • Play a key role in shaping the visual identity of a leading AI company, redefining creative expression • Work alongside top talent across design, research, and technology • Contribute to LTX-2 and next-generation creative tools, pushing the boundaries of what’s possible We got you covered • We empower employees with cutting-edge tools and learning opportunities to grow and succeed through workshops, access and training on platforms, subscriptions, and clear guidelines for responsible AI use. • We run daily door-to-door shuttles, offering Car-to-go subscriptions from several locations in the central district, plus free parking and train-station pickups. • We’re proud to have 2 chef-led restaurants on site by the legendary Machneyuda Group (yes, that Machneyuda!), plus a bakery nestled in the heart of our office, filled daily with the scent of fresh pastries. #LI-GS1